Generate Leads Through Traffic Exchanges

One of the most straightforward and cost effective methods of creating leads to a product or service is to take part in the use of traffic exchanges or TE as they are regularly referred to. Nevertheless there is a right and a wrong way to use them and the purpose of this article is to illustrate and talk about the various components which are needed to get the absolute best from conducting your advertising through traffic exchanges.

Before we start it is crucial to run through the most common components of traffic exchanges in connection with product advertising. There are five major aspects which every ad crusade should have in order to do well and flourish.

- A splash page, also known as a landing page, is a short, sharp, attention grabbing ad page intended to draw the TE surfer and to encourage him or her to examine the pages of an offer in more detail. This page does not usually have much content, probably just an eye-catching graphic of either the product or someone demonstrating the product, a banner, and an inviting link for the TE surfer to activate in order to receive further information.

- A Lead Capture or Squeeze Page - This is another short advertisement similar to that on a splash page for a product or service but offering the TE surfer the chance to put forward their name and email address to get more information about the product by return email. Frequently the splash and squeeze pages are united in ad campaigns.

- Free Giveaway Item - This is an item in connection with the product and it is usually presented on the squeeze page to tempt the TE surfer to enter their name and email address to get more information delivered by email. This free item is likely to be a small report in the form of an ebook or maybe software related to or taken directly from the main product of the advertisement.

- Autoresponder - An autoresponder is a service or program used to send a succession of emails to the addresses gathered by the lead capture or squeeze page. This is referred to by most marketers as the subscribers list. This particular program or service is vital to the triumph of an ad campaign.

- A One Time Offer - Also known as an OTO is used with the above mentioned autoresponder to present the subscriber with a special discount on a part of the product's extras or may even offer the product itself at a bargain discounted price. Usually this OTO is made available only once throughout the list subscribing procedure to the potential buyer.

So now that we have explained a little about the five main parts to an advertising campaign lets take a look at how the flow of these things is put into practice. It is likely that new marketers will be placing advertisements for a product or service which they are an affiliate for. What this means is that they have registered with the owner of the service or product and are attempting to acquire sales for a percentage of the cost when someone buys what is being offered.

The most regular error that many new marketers make is trying to promote the main sales page of the product or service on the TE. This way they can hardly expect to receive an sales because the page is only going to be on the screen of the potential customer for at the longest ten seconds.

This is the reason why the splash page is a far more effective method. The TE surfer can swiftly examine the splash page and within just a short period of time decide whether they are sufficiently interested in the product to click through to the lead capture page.

As soon the splash page has caught their attention and they click through to the lead capture page it is up to the squeeze or lead capture page to convince the TE surfer that more information is required and it is at this stage where the free giveaway item usually leads the customer to providing a name and email address for further information to be sent to him or her. Once the surfer has duly completed the procedure to subscribe to the list for additional information the task of the autoresponder kicks in to distribute a series of emails with product information at precise intervals of time. Generally speaking the most effective intervals are three days apart involving a succession of five to seven emails.

So from the top, to summarize the basics of a successful ad campaign on a traffic exchange the advertiser ought to:

1) Use a splash page and not the direct product sales page
2) Propose a free item to get the likely customer's name and email address on to their list of subscribers
3) Use an autoresponder to forward a series of five to seven emails in three-day intervals to the list subscriber

If you use the above fundamental plan with your advertisements on a traffic exchange the ad campaign is sure to do well. Also, for information purposes, ensure that the splash pages load quickly. Remember there are only about five to ten seconds on average to get your splash page appearing in front of the surfer and as we all know first impressions count, so every second is vital.

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