Geke's Guide To Google Adwords

Don Alexander offers the following royalty-free article for you to publish online or in print.
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Article Title: Geke's Guide To Google Adwords
Author: Don Alexander
Category: Marketing, Advertising, E-Commerce
Word Count: 787
Keywords: online business, home business opportunity, home based business, success university, omnitrition,
Author's Email Address: alexanders4omni@yahoo.com
Article Source: http://www.articlemarketer.com
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The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it.

The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make More Money

It's a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence.

With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google's Adwords. The surge in popularity of Google's Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors.

There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

The one rule to never break when using Google Adwords: Always stay within your advertising budget. Also, make sure you use Google Adsense or another service to monetize your site so you have money coming in, and not just going out your doors.

Another wonderful source to Google Adwords is Perry Marshall. Perry offers free tutorials about how to use Google Adwords and has done quite well himself marketing using Google Adwords. Simply type in Perry Marshall and Google Adwords in your Yahoo search box.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Don Alexander is owner of leading-online-business.com and writes on a variety of subjects. To learn more about this topic Don recommends you visit http://www.leading-online-business.com
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Ten Ways to Use One Video for Your Business

Paul Lyke offers the following royalty-free article for you to publish online or in print.
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Article Title: Ten Ways to Use One Video for Your Business
Author: Paul Lyke
Category: Advertising, Communication, Tools and Resources
Word Count: 520
Keywords: video,marketing,tv,broadcast,promotion,dvd,
Author's Email Address: sales@midsouthvisual.com
Article Source: http://www.articlemarketer.com
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No medium is so versatile and interchangeable as video. With a single one time investment into the video production, you can have many different uses and delivery methods. See how a one time video investment pays for itself over and over again, with just these ten ways.

1. TV Commercials. Statistics show that 93% of all people in an area still watch some sort of network programming. Plus with accurate demographic statistics, many businesses owe their huge successes to running effective tv spots.

2. Web Video. Putting the same commercial spot or promotional video on your site is becoming quite popular, as it's easier for visitors to watch a video compared to sifting through mounds of tiny text. Also if your business is primarily selling a large catalog of products, having video demonstrations of each product is an effective way to increase sales, versus static photos.

3. Promotional DVD. These are great to offer your prospective customers to help them learn about your products or services, and will prove to them why they need to choose you over your competitors. Video is the one medium that allows you to prove how you or your products are better than the competition, so be sure to demonstrate as much as possible.

4. Business Card CDROMs. These are discs that are the size of business cards and usually have your actual business card printed on the front side of it. So every time you pass out a business card to your contacts, they are presented with the opportunity to watch your promotional video, instead of just reading your motto on your business card.

5. Kiosks. Depending on the type of business you have, an interactive kiosk will give your current or prospective customers the opportunity to access only the information they need.

6. Virtual Salesmen. When selling products in a retail environment, a video will capture the shopper's attention and inform them about the benefits of products that normally may be difficult to understand by just looking at the box.

7. Trade Show Videos. Similar to the kiosk, a video display at trade shows will be more intriguing than a traditional banner display, and make your booth less intimidating than having salesmen waiting to pounce on them.

8. Product Catalog. If you have a customer by one of your products, then they should receive a DVD catalog of all your OTHER products for cross selling demonstrations.

9. Direct Mail. When sending out brochures, pamphlets, or folders of company information, be sure to include a DVD or business card DVD as well. Again, people will always do what is easiest and watching a video beats reading through pages and pages of information.

10. Podcasts / PDAs. Compress your video down to a podcast or pda format, and distribute online. Due to the novelty of portable video, it gives some content to people eager to watch anything while they're bored. You never know, it might actually convert into a sale or prospective customer.

Paul Lyke is the Managing Director of Midsouth Visual, Inc., (http://www.midsouthvisual.com) a Nashville video production agency.
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Viral Marketing Tools: Opening The Doors To Your Online Business

Don Alexander offers the following royalty-free article for you to publish online or in print.
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Article Title: Viral Marketing Tools: Opening The Doors To Your Online Business
Author: Don Alexander
Category: Business, Advertising, Marketing
Word Count: 808
Keywords: online business, home business opportunity, home based business, work from home, success university,
Author's Email Address: alexanders4omni@yahoo.com
Article Source: http://www.articlemarketer.com
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Creativity and Marketing Prowess. These are two virtues a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn't matter if you have a killer product or a fantastically designed website, if people don't know that you exist, it doesn't matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one's product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won't block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie "My Best Friend's Wedding?"

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft's Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Viral marketing may be you simply posting a reply on a forum blog, or simply creating your own blog with an interesting question. All of these are incredible ways to get others interested in your site!

If you are in network marketing, ask your sponsor which viral marketing sites work well for them. Instant Buzz, FreeViral, and Traffic Storm are all free viral sites. Before you sign up for one of these though, find out how the experts are using them. They get a ton of biz opp ads in there, and you need to find out what your sponsor is doing to get the traffic within them, or you may get buried.

Now it's your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

Don Alexander is owner of leading-online-business.com and writes on a variety of subjects. To learn more about this topic Don recommends you visit http://www.leading-online-business.com
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Cashing in on Google's Hot Trends

Suzanne Bucciarelli offers the following royalty-free article for you to publish online or in print.
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Article Title: Cashing in on Google's Hot Trends
Author: Suzanne Bucciarelli
Category: Entrepreneurship, Advertising
Word Count: 991
Keywords: Google Hot Trends, trends, Google, articles, affiliate marketing, keywords, search engine
Author's Email Address: adriennereitz@yahoo.com
Article Source: http://www.articlemarketer.com
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Today I'm going to talk about using Google's Hottest Trends to your advantage to make quick money from your online business or blog. If you go to Google's Hot Trends page (www.google.com/trends/hottrends), you'll see 100 keywords listed in order of the most popular to least popular. This page shows you what people are actually searching for, and it is updated hourly. This can tell you what people are interested in, particularly now during the Christmas season when people do a lot of online shopping.

To find a list of keywords from the Hot Trends page that you can monetize, you need to look for the products or information that people are searching for. When choosing a product from the list of hot keywords, choose a product that isn't associated with a particular state or region. Also make sure that the keyword hasn't soared to the top of the list because of negative press regarding the product, such as deaths or accidents, poisoning, etc.

When you click on one of the keywords, you get a meter that shows you how hot the keyword is (rated mild, medium and hot), and you get how long ago the keyword peaked. When choosing keywords for monetizing, choose the hottest ones and keywords that have peaked or are still peaking within the last 5 hours or so. Much longer than that, and they will be on the decline.

Now that you've chosen several hot products, search through Google for an associated affiliate program that you can join to sell the products. Look for the ones paying the highest commissions, get your links, and post them in your blog or website, Squidoo lense, Hub Pages, US FreeAds or any other methods you use to sell your products.

You can also check these hot products in Google to see how many Adwords advertisers are promoting them. If it is saturated, it won't be cost effective to run an Adwords campaign, but if it is a relatively new keyword or product and there aren't many competitors, run an Adwords campaign and clean up. Using Google's Hot Trends, it is much easier to find niches that are not yet saturated since the trends you are using are new and fresh and the niche is relatively unsaturated at this point.

I'll show you an example of a hot niche that has no current marketers advertising using Adwords. On today's list of the top 100 most searched for terms, I found "roadkill toys" in the #14 spot. No one could possibly guess that roadkill toys would be a popular search term, but there it is, very near the top of the list. When I clicked on the link, I discovered that a new UK company has developed a line of stuffed toys that mimic roadkill. They even give you guts and blood, stuffed with the same material. Kind of a macabre toy for Christmas, but apparently a lot of people are curious about them. If you do a search for roadkill toys in Google, you will see that there is NO competition for Adwords.

When doing an Adwords campaign on hot keywords, don't forget that there is a foreign market (if you're from the US). Use UK Google Hot Trends or any other country to find the hot trends for that country and you get the top 100 keywords being searched for in that country. In some cases, they will be very similar to the US but many will be different. When you find a hot keyword product that has an affiliate program associated with it, and meets the other criteria, check to see if there are a lot of Adwords ads running in Google (for that country) for that search term. If it isn't saturated, run Adwords campaigns for them targeting that market. Often, a market that is saturated in the US will not be saturated in other countries.

You can find offers that are exclusive to the UK and other countries in many of your PPA/PPC networks, such as Azoogleads, Max Bounty, Shareasale, Affiliate Futures, Commission Junction and many more. Being a UK company, the Road Kill Toys should be a big hit in the UK. If you check Google for Roadkill toys, you will see a "Coming Soon" Roadkill Toys website at roadkilltoys.com that is currently under construction. Most likely, the UK company is building a website to distribute their unique toys and once that has been launched, there is a high probability of an international affiliate program associated with them.

Another way to use Google Hot Trends to get free traffic to your site is to use the hot trends keywords that are informational rather than a product. These are usually breaking news stories, hot celebrity gossip, scandals, politics, etc. Use these hot topics to post in your blog or write articles for your website and you will be creating great link bait. These are articles that are so interesting that other people want to link to them and they spread virally, resulting in a lot of free traffic. Then submit your post or article to all the social networking sites like Digg, Stumbleupon, Netscape, Reddit, etc. and if you're story is hot enough, even more people will bookmark it and make it more popular. Make sure that your blog or website has your affiliate banners and ads for the Christmas season, ready for the visitors that will be coming.

You can also use your "hot topic" articles stories to attract visitors to your Google Adsense sites if you use Adsense to monetize your site. Blogger and Wordpress blogs, Squidoo lenses and Hub Pages are great for free, fast and easy methods to launch your articles and get them listed in Google quickly.

The key with using these methods is getting the stories written, bookmarked, and indexed quickly, since trends rise and fall quickly. Wait too long and your story will be old news.

Suzanne Bucciarelli is the owner of ez-money-online.com, a blog which provides free articles and advice for people who want to start an online business and work at home. For more online business opportunities, articles and advice and tips, please visit: http://www.ez-money-online.com
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The Three Se"C"rets of Successful Video Communication

Paul Lyke offers the following royalty-free article for you to publish online or in print.
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Article Title: The Three Se"C"rets of Successful Video Communication
Author: Paul Lyke
Category: Advertising, Business, Marketing
Word Count: 493
Keywords: video,commercials,tv,advertising,podcasting,web video,communication,dvd
Author's Email Address: sales@midsouthvisual.com
Article Source: http://www.articlemarketer.com
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The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.

CAPTURE Attention: Depending on the delivery method of the video, you only have as high as one minute to as low as three seconds to get the attention of the viewer. Without capturing their attention, the rest of the video is wasted regardless of how awesome and informative it may be.

Make it intriguing, humorous, or out of the ordinary. Leave them wanting more. You are naturally excited and passionate about your new video, but the viewers initially will not be.

So test the script by making it generic and impartial. Switch out references to your product or service for some other generic one (or a competitor), then imagine yourself watching the video and gauge your enthusiasm. Keep the pacing of the scenes tight and to the point, and maybe introduce some variety with the camera angles, lighting, etc. Certain videos may not need as much attention-getting elements as others (ie, training videos), but the idea is to be intentional about going beyond the mundane and formulaic.

COMMUNICATE Benefits: Once you have their attention, you must prove and demonstrate what you do, how you're different, and why the viewer should agree with your propositions. Make every effort to PROVE your points versus talking about them. Video is one medium that enables you to actually demonstrate your message, so take advantage of that as much as possible.

CALL to Action: If you've kept the viewer's attention and conveyed the benefits of your message, you must close with a strong and clear call to action. What do you want the viewer to do with the information you just gave to them? Do you want them to call your toll-free number, browse your website, or simply agree with your vision and values?

Nothing is more fruitless and frustrating than watching a video and at the end, it leaves you asking "What was that about? What was the point of that?" (think: most superbowl commercials). You've created a video for a purpose and with a goal in mind (ie, increase sales, branding, fundraising, entertain, etc.), so you must summarize what action you want them to take.

People are lazy by nature, and simply communicating facts about your product or service is not going to produce an outcome. This is why infomercials are so effective at selling stuff you don't really need and hadn't planned on buying. There is a continual push to "call the toll-free number and try the product for 30 days! This offer is available for the next ten minutes only!"

Of course, it's not always appropriate to have a pushy salesman approach for your video, but it does prove that if you want results, you have to ask for it.

Paul Lyke is the managing director of MidSouth Visual, Inc. (http://www.midsouthvisual.com), a Nashville video production agency.
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Geke's Guide To Yahoo Search Marketing

Don Alexander offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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Article Title: Geke's Guide To Yahoo Search Marketing
Author: Don Alexander
Category: Internet Marketing, Pay Per Click, Advertising
Word Count: 722
Keywords: online business, home business opportunity, home based business, success university, affiliate
Author's Email Address: alexanders4omni@yahoo.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Overture or now known as Yahoo because of Yahoo's takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company's ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company's goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google's Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don't need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It's a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo Search Marketing offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don't be counted with them.

Make sure you do your homework though, and above all, stay within your business' operating budget. That's the number one rule above all. Stay within your budget.

Don Alexander is owner of leading-online-business.com and writes on a variety of subjects. To learn more about this topic Don recommends you visit http://www.leading-online-business.com
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Network Marketing Advertising Ideas

Obinna Heche offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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Article Title: Network Marketing Advertising Ideas
Author: Obinna Heche
Category: Advertising
Word Count: 519
Keywords: advertising,network marketing, business opportunity,ebook,newspaper ad,direct mailing,magazine,leads
Author's Email Address: edgar_biggs@yahoo.com
Article Source: http://www.articlemarketer.com
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The idea of advertising network marketing business opportunities is not new. As a matter of fact, there is a whole host of e-books written on this very subject. If you are currently involved in a multi level marketing (MLM) business as part of a down line, you will be wise to discuss this idea with someone in your up line and not only get their opinion on it but also to get some tips and advice about campaigns they might have attempted themselves in the past with more or less success. Stop to think before advertising network marketing in print ads because there are a number of issue, some of them sticky that you need to deal with before you buy that first set of postcards.

1. First and foremost, whenever you advertise anything in print, you need to think long term and in the case of direct mailings this will mean repeat campaigns. Conversely, in the case of newspaper ads, this means taking out the same ad for a number of weeks or maybe even months. Adequate budgeting is the only way to make it possible for you to take this step. Do not be deceived by slogans or promises, a print campaign is expensive when it is done right.

2. Advertising network marketing in print, especially if it is done via direct mailings, has the potential to create a liability under the postal laws that prohibit fraud from being transported via the mail. Ensure that each and every statement on your advertisement is genuine, provable and above reproach.

3. Plan a decisive strategy. For example, are you just trying to get out the name? In this case generic ads may be placed in papers. Conversely, would you like to generate generic leads? In this case generic sounding ads may be placed in Sunday papers that are delivered to households across the country. On the other hand, if you are hoping for the more qualified ads, you will need to carefully consider ad placement in trade journals, magazines catering to small business entrepreneurs and those who might be looking into joining this group.

4. When doing direct mailings, choose your demographics well. Whom are you trying to reach? Do you want to entice current network marketers who might have become disenchanted with their network marketing opportunity? Are stay-at-home moms your target? Are you aiming for the student population that needs something to do during the summer months? Each and every campaign needs to be tailored to its own demographic and contain appeal that will have them rushing for the phone or computer. Unless you are just looking for generic leads, one size does not fit all.

Last but not least, when advertising network marketing opportunities in print via direct mailing and purchasing leads, protect those leads. Use them time and again as a valued asset and not just a disposable list of potential clients, customers or down line candidates. It is this latter mistake that causes so many direct marketers to waste a lot of their money and fails to capitalize on the name recognition your business is beginning to build up.

Obinna Heche:

Delivering the best home based business ideas and opportunities so you can work at home successfully..

http://www.homeincomeportal.com/obhmy365/
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Headless Man Seen Running Through Southeast Asia

Bob Sommers offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to sgmou1960@yahoo.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Headless Man Seen Running Through Southeast Asia
Author: Bob Sommers
Category: Advertising, Copywriting, Direct Mail
Word Count: 873
Keywords: write a hook, marketing, copywriting, ad copy, Steve Harrison, RTIR
Author's Email Address: sgmou1960@yahoo.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

What's a hook and why does it matter? Here's the short answer. The title of your book, article, speech or sales ad is a hook and it's designed to grab the attention of your reader. The longer and more appropriate answer is that a hook is the single most important piece of text you write to get people to read your book, article, speech or sales ad. Your hook is everything. If your hook does not immediately grab the attention of your reader, nothing else matters. Let me explain.

Joe Sugarman, the author of "Triggers," is recognized as one of the nation's top copywriters. According to Joe, the purpose of your hook is to get the reader to read the next line of text. Period. If your hook causes your reader to open your book or read your article or listen to your speech, it's a good hook. If it doesn't, you're wasting your money.

Up until recently I spent very little time thinking about the title of my articles or the headlines of my Google ads. But all of that changed when my son and I started researching how to use social bookmarking sites to generate traffic to our website. What caused thousands of people to read an article entitled, "Headless Man Seen Running Through Southeast Asia" when only a handful of people took the time to read, "Writing A Hook?" Here's what we discovered.

As human beings, we have a sense of wonder that causes us to act in a certain way. We're told not to open Pandora's box and we open it. We have an opportunity to prove the status quo wrong and we take it. We're told about something that is contrary to our belief system and we challenge it. For example, did you know that it's impossible to fold a piece of paper more than eight times and it doesn't matter how big or thin the piece of paper is? It's simply impossible.

As a marketing person, I don't need to tell you to try it. You're sense of wonder will take over and you'll grab a sheet of paper and fold it seven times. Then you'll grab a tissue and fold it seven times. And, if by some freak of nature you do fold it eight times, you're going to make sure I know about your success. People who write great hooks understand how to take advantage of a person's sense of wonder.

Here are five quick ways to grab the attention of your reader using their sense of wonder.

Start A Story.
This one gets me every time. What happened to Hansel and Gretel? Did the Big Bad Wolf catch Little Red Riding Hood? Who was the headless man seen running through Southeast Asia? I just have to know, and so do millions of other people.

Find a way to tell the first part of your story using no more than seven words and your readership will go up by a factor of ten.

How Is That Possible?
In the marketing world this is know as an unbelievable claim. How can a laser beam brighten your smile in less than five minutes? How is it possible that doctors can grow hair on a bald man using chicken feathers? Don't you want to know? Of course you do. Your sense of wonder won't let you stop until you find the answer.

Is there something amazing about your product or service that seems impossible? Use it to write a hook that engages your readers.

Disclose Information
Mosquito repellants don't actually repel mosquitoes? In every episode of Seinfeld there's a Superman somewhere? Forty percent of all people who come to a party in your home will snoop in your medicine cabinet. I didn't know that and I'd bet you didn't either.

Disclosing information is a sure way to stir the sense of wonder. Better yet, it will cause people to read your article, book or sales ad.

The Biggest And The Best
Way back in 1996, John Travolta starred in the movie, "Michael." The movie was about Michael the Archangel who was sent to Earth to mend some wounded hearts. Once his job was completed Michael was expected to go back to heaven. But before he left he took his entire cast of characters across the country to see the world's largest everything. That included the world's largest frying pan and the world's largest ball of sting in Cawker City, KS.

It's not just archangels who are interested in seeing and reading about the biggest and the best. Every human being wants to know what's the world's oldest or tallest or fastest.

Be Controversial
Do you want the attention of Red Sox or Yankee fans? If so, here's a hook that will grab them both. "Ten Reasons why the Red Sox are Better than the Yankees." Or maybe you could entitle your article, "Ten Reasons why the Yankees are Better than the Red Sox." Either way you're going to get the attention of both. One person wants to read your article because they agree with the headline and the other wants to read your article because they disagree with it. Controversy sells.

So what does a headless man seen running through Southeast Asia have to do with writing a hook? You read the article didn't you?

Bob Sommers is the host of the Recognized Expert Marketing show on Maui in Hawaii. He is also an expert on Writing A Hook. Learn how to write a hook at http://www.recognizedexpert.com/interviews/steve-harrison-how-to-write-a-hook-to-get-on-tv-and-radio-shows.php
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Do You Know About This (FREE) Unsung Marketing Hero?

Andrew Cass offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to AJCPublishing@Gmail.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Do You Know About This (FREE) Unsung Marketing Hero?
Author: Andrew Cass
Category: Home Business, Network Marketing, Advertising
Word Count: 648
Keywords: Home Business, Online Forums
Author's Email Address: AJCPublishing@Gmail.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

If you're building your home business on a budget or if you're looking for more creative ways to market, I have a real effective 'unsung marketing hero' for you. And it's FREE:

Online forums.

Forums are online communities where individuals can discuss topics ranging from business to fishing to sports. Discussions are conducted by posting notes to the forum. A single discussion is called a 'thread' and most forums have several, even hundreds of threads going at any time.

What an incredible reminder of the influence the internet has had on society. Using forums to connect with your target market is a natural progression.

To locate online forums in your target market just do a search at Google and type in: "your target market forums" and there should be a fair amount of choices.

What is truly remarkable about the use of forums is the personal quality of the discussions. Read some of the posts online and you'll soon see that the members become more like neighbors (and even friends) than strangers connected only by the keyboard and monitor in front of them.

Where brick and mortar businesses used to prosper based on their involvement in the community, online businesses now have a neighborhood all their own.

Lets check out the ways participating in online forums can help your business?

1. Networking:

The grand daddy of them all...

Online forums are a fantastic place to connect with others who are knowledgeable about your business. You probably cater to the same audience and share a common interest. If your businesses compliment one another you might just find a highly profitable partnership or joint venture.

Even if you don't find a working relationship you may find the referrals or discussions highly beneficial. What a great way to leverage the power of relationships all over the world.

2. Traffic Building:

This is a biggie:

Along with the referrals you may get when you've developed a trusted online presence with other members of the forum, you are also likely to attract targeted visitors to your website.

Here's the best part:

Forums allow you to place a signature tag on your posts. This is where you can write a quick sentence (elevator pitch) about what you do along with your web site link. This is the biggest benefit to participating in forums. You can be sure that some of the members and quite likely some of the 'lurkers' (people who view but don't post) will come check out your site.

That's FREE traffic by the way.

3. Education:

Using the forums wisely can open you up to great education. Whether it is from fellow entrepreneurs in your field or experts and other posters, you are participating in an 'inner circle' type discussion that may open your eyes to new developments and opportunities in your business.

I must warn you though, the only downside is the highly addictive atmosphere. With members posting from all over the world it can be difficult to keep your viewing time to a minimum. Forum participation is something you may want to schedule each week and set a time limit. I've heard of some 'My Space' like addictions.

On the flip side, other members are hopefully as interested in what you have to say and you may quickly develop a reputation as a reliable source of information. This should be your objective: to position yourself as an expert within your industry.

One more thing:

Be sure to follow forum rules. Never spam or pitch a forum. I see rookie marketers do this all the time. Your aim should be to participate in a conversation, not interrupt it. People get banned from online forums for pitching their product or service.

Don't be a rookie.

Professionals don't need to pitch their product or service. Professionals provide information and education first, to position themselves as experts in their industry. The sales and marketing takes care of itself.

Have fun and watch your business grow!

Andrew J. Cass is a Home Business Development Expert and Professional Marketing Consultant. To learn insider secrets and powerful marketing strategies from the pros to help you explode your home business empire, sign up for Andrew's FREE Ezine at: http://www.TheHomeBusinessInsider.net
------------------ ARTICLE END ------------------

The Powers Of Advertising

Shaun Parker offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to parker@highposition.net
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: The Powers Of Advertising
Author: Shaun Parker
Category: Advertising, Marketing
Word Count: 517
Keywords: Display stands
Author's Email Address: parker@highposition.net
Article Source: http://www.articlemarketer.com
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Ever wondered why there are more images of attractive women, wearing very little clothing, on public display stands, than there are images of attractive men? Sometimes when I am travelling on the underground tube, I find myself staring blankly at a poster that is supposed to be advertising a new car but instead it has an unnecessary picture of a celebrity supermodel in her underwear. The new car is conveniently tucked away behind in a blur.

Tactful Images

If I am going to be completely honest most of the time, I walk pass large display stands and not even notice what had been displayed. Yet for some reason I seem to think of the image later on in the day and it continues to play on my mind for a short while. This is the power of advertising; they use subliminal messages and psychology to grab the attentions of the individual so they never forget the product and then go out to buy it whether they need it or not (in my case not!).

Often I like to see people's reaction to specific display stands that may appear offensive to some people. The design of the display may not always be intended to cause offense, however more often than none they fall into the trap of being labelled inappropriate when they may just be ironic or humorous.

Recently I have found that displays are becoming more creative, adding colour and vibrancy entrancing passersby, causing them to stop and stare. Often I find those kinds of people most annoying especially when they stop dead in front of you, when you are clearly in a rush to get to work. Amazing how much effort these advertisers put in when trying to sell their products, most of it being absolute rubbish.

Display Designs

Display banners and stands alike are unfortunate enough to be victims of graffiti and vandalism. Take for examples the large roll-over display stands at the bus-stop, just when you actually take notice of what is being displayed some miscreant individual has spray painted some form of profanity or defamatory words. It is lucky that the posters are safe behind a thick piece of Perspex!

The best display stands are ones elaborately decorated, designed on high budget and often-digital images are those at exhibitions. The most recent exhibition I had visited was The Good Food Show in London. The event was thriving with people, catering for well-over 30,000 visitors and displaying very large poster images of our favourite chef as well as some fancy gourmet foods. I have often wondered what it would be like to see a large image of myself displayed so brightly in front of thousands of people - quite frightening the thought!

Now when I travel along the underground and stand behind other passengers on the escalators, I cannot help but notice the digital displays along the walls. Before they were print posters with chewing stuck on them, now they have added clever digital images that change every five seconds or so. They make the journey from the bottom of the escalator to the top more interesting, and vice-versa.

Poster and display enthusiast Shaun Parker looks into display stands design and the power of advertising. To find out more please visit http://www.displays-online.com/
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Email Marketing Software Can Reel In Customers During The Holiday Season

Robert Burko offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to articles@contact.eliteweb.cc
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Email Marketing Software Can Reel In Customers During The Holiday Season
Author: Robert Burko
Category: Email, Ezines and Newsletters, Advertising
Word Count: 545
Keywords: Email marketing software, direct email marketing, holiday shopping, email marketing
Author's Email Address: articles@contact.eliteweb.cc
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Whenever the holiday season approaches, retailers and e-tailers (online retailers) kick it into high gear and prepare for the mad rush of shoppers. But in today's business climate, the competition for that holiday spending dollar is fierce. With only a limited holiday shopping window and a world of options for customers to choose from, how can a business make sure it gets the most out of consumers' holiday spending spree?

Good email marketing software can be the magical ingredient, giving your marketing plan an extra edge over your competitor. With the explosive year-to-year growth in email marketing and the DMA (Direct Marketing Association) once again validating the extraordinary ROI that this medium can yield, it's no wonder businesses are using direct email marketing as a key tactic to target holiday shoppers.

With email marketing firmly lodged into your marketing mix and some quality email marketing software in your arsenal, you can accomplish some very powerful and effective one-to-one communications. As the average consumer is bombarded by marketing messages (especially during the holidays) it can often be difficult for smaller businesses to get their message through the clutter. After all, while the bigger outlets are pumping tons of cash into TV ads, billboards, print ads, etc, how is the smaller vendor supposed to tell the consumer "Hey, do your holiday shopping with me!"?

With a good mailing list, any small business can use email marketing software to create a compelling and dynamic campaign that showcases its products and offerings right in the consumers' inbox. Best of all, while the bigger companies are spending huge dollars on their TV campaigns, you can reach out and connect with your customers for a penny per person. (With that thought in mind, it's no wonder why the DMA is preaching the big ROI you can expect from email marketing.)

Good email marketing software will even give you feedback in real-time, so you can know exactly which promotional elements (For example, product A or product B) are getting more traction. When your software reports back to you that a certain item is seemingly more interesting than another, it lets you tweak your marketing campaign, so you always get the best possible results. The retailer or etailer doesn't have to have a degree in marketing to understand that more of their email marketing recipients are clicking on a certain link or opening the email with a certain subject.

Any small business can also reap the timely benefits of email marketing software and send out 'holiday blitz' type campaigns, where you offer a certain item on a special sale for only 24 hours (or any period you wish). In the past, such a complicated time-sensitive campaign might have been difficult to orchestrate. But today it just takes a few more clicks. There is no doubt that it's highly effective to reach out to your consumers and tell them that, with 20 days to Christmas, they should take advantage of your 'super special' offer happening right now.

Every business is looking for that extra edge during the lucrative holiday season. While competition may be fierce, it's important to put your best foot forward and if your marketing plan is equipped with some direct email marketing software that packs a punch, then you'll be reeling in extra customers in no time.

Robert Burko is the President of EliteEmail.com, the complete email marketing solution for small and medium sized businesses. For more information visit: http://www.eliteemail.com. EliteEmail.com is proudly part of the EliteAnswers.com family: http://www.eliteanswers.com
------------------ ARTICLE END ------------------

5 Low Cost Ways To Generate Web Traffic

Kevin Sinclair offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to kevin@ksinclair.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: 5 Low Cost Ways To Generate Web Traffic
Author: Kevin Sinclair
Category: Building Traffic, Advertising
Word Count: 541
Keywords: traffic exchange, online forum, newsletter, ezine, internet marketing, affiliate program
Author's Email Address: kevin@ksinclair.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

All online businesses need web traffic. It doesn't matter what your goal is or which business model you are following, you need a stream of targeted traffic, whether you are monetizing your website with Adsense or selling a product or service.

There are many ways to generate traffic and attract visitors, whatever niche or product you are working with. You need to find affordable yet effective alternatives.

It is easy for large corporations to spend millions of dollars at pay per click ad campaigns, such as Google Adwords, but most home-based businesses cannot afford these costs. You do, however, need the targeted traffic for your business to work. The more money you make, the more you can potentially afford to reinvest in advertising.

As a home-based business owner you have plenty of low cost or free options when it comes to drawing visitors to your website. Here are five ways that can help you increase your search engine rankings and gain a steady stream of traffic.

Traffic Exchanges

When used properly, these can be very useful. Not every niche will benefit from this method but it can be great if you are dealing with affiliate marketing, home-based business opportunities or MLM.

You should create your own landing page for the product or service you are promoting. Try to stand out from the crowd by using something different to what the other affiliates use. This attracts interest and, when used in conjunction with an autoresponder to get their name and email address, you can quickly build you own list of interested customers.

Online Forums and Communities

If you join online forums and communities, you can post comments and have a link to your website in your signature link. Most forums frown upon blatant advertising so make sure your posts are interesting and relevant. If not, it looks like spamming and you might get banned.

Newsletters

Writing newsletters does not have to be time consuming. There are hundreds of article directories online with articles written by experts on pretty much every topic. You can use them within the guidelines prescribed by the author and directory, adding a few lines from yourself as an introduction. Add your ad and you have a newsletter. You can add as much or as little as you want to the original article.

Using Your Own Articles

There are thousands of ezines, websites and newsletter publishers seeking new and unique content every day, as well as all the article directories. If you write you own articles and link back to your website, you are creating valuable links to your site as well as branding yourself an expert in the field. This will help to boost your website in the search engine rankings, bringing you more targeted traffic and is free to do.

Exchange Links

This is possibly the most difficult tactic. You need to find sites that are in the same niche as your own but not in direct competition. You also need to find sites with a good ranking in the search engines for this to be successful. You need to approach any site owner with politeness and courtesy. If they don't see any potential benefits in linking with your site, they might refuse.

If you use all five of these tactics regularly, you should definitely start to see a climb in traffic.

Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business. http://besuccessfulnews.com/
------------------ ARTICLE END ------------------

Email Marketing Software Boosts Sales with Landing Pages

Robert Burko offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to articles@contact.eliteweb.cc
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Email Marketing Software Boosts Sales with Landing Pages
Author: Robert Burko
Category: Advertising, Email, Converting Traffic
Word Count: 1019
Keywords: email marketing software, landing pages, conversions, email marketing, boost conversions
Author's Email Address: articles@contact.eliteweb.cc
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the questions: What key elements are important to convert emails into sales? And how do you use your email marketing software to achieve that amazing ROI?

The first goal is always to get people to open your email marketing campaign. For the time being, however, let's assume you already have a captivated audience that has eagerly opened your message. Once opened, we'll assume you have spent an adequate amount of time creating compelling copy for your email campaign that clearly explains to your reader exactly what you're offering. Now comes the important part, where you want to take them from your email and onto your website where you can complete the sale.

Many marketers will include big bold calls to action in their email marketing campaigns that explicitly direct the recipient on what to do next. For example, phases like "Click here now" or "Quick! Click To Buy Now. Limited Quantities Going Fast" are all good calls to action. Other marketers however, take a more passive approach and write something a bit mellower, like "Learn More" or "Additional Information". Depending on your audience and the product you are selling, you will have to choose an appropriate method. But, if you find one doesn't work in your email marketing campaigns, then you can always switch to the other.

Just getting them to click is only the beginning of the battle. One of the most important pieces of the puzzle that can make or break your sale and really drive home the effectiveness and ROI of your email marketing campaign is the page you bring the person to, also know as the "landing page".

A landing page does not have to be your homepage. Most marketers have found that with email marketing, much like search engine marketing, often times a custom landing page just for the specific campaign is the most effective. This is not to say that your homepage is not a good source of information, but it may be so cluttered with other distractions (like other products) that the user gets confused.

A custom landing page for your email marketing campaigns should be directly related to the link that was clicked. For example, if the reader clicks a link talking about a certain type of widget you have for sale, then the landing page should focus almost exclusively on that widget. After all, intuitively we know the user expressed interest in this widget, so why would we take them anywhere else but to the quickest route to close the sale for the widget?

Good landing pages for email marketing campaigns have a few common elements:

1. Less Is More
You may have tons of products and many things you want to say, but please restrain yourself. The old marketing philosophy of "keep it simple" completely applies to landing pages. By the time someone gets to your landing page, they've already opened your email and clicked on a link, so the last thing you want to do is make them work even more to find the information they're looking for.

2. The page is an Extension of The Link They Clicked
When someone clicks a link in your email marketing campaign, they should see information directly related to that link. If someone, for example, clicks on one of your call to action statements about a particular product, the moment they get to your landing page, that product should be staring back at them. If someone clicks a link and then finds themselves looking at totally unrelated information, it takes less than a second to close your website and, suddenly, you've lost the sale.

3. Don't Oversell Your Product and Scare Your Customer Off
While this point does tie into the "less is more" philosophy, it does warrant its own section because all too often businesses will attempt to cram every teeny tiny bit of information onto a webpage. I refer to this as 'overselling' because you are presenting the user with so much more information than they need to make the purchase. In fact, it's just hindering your ability to close the sale. We've all probably seen the sales pages on the internet that seem to scroll endlessly, touting benefit after benefit about why a certain product is the greatest product in the world. Those make for the worst kind of landing pages for your email marketing campaigns because every time users have to scroll, they get more time to give up on the sale.

Tell people what they need to know and then stop. If you want to provide a link on your landing page for detailed specifications, that's totally acceptable, but don't make your page intimidating because it's trying to cram so much information into your customer's mind.

4. Make It Obvious What You Want the User to Do Next
If the goal of your landing page is to get someone to click the 'buy now' button, then make sure that button is very obvious. There is absolutely nothing wrong with having a big button on your page that clearly tells the customer 'I'm the next step', like 'Click here to buy now'. If, however, your goal is to generate phone calls, then make sure your phone number is prominently displayed. If people have to guess what the next desired action is, then they may guess wrong or, worse yet, not guess at all and just leave.

With the above tips, you will be able to create well crafted landing page that will help boost the ROI of your email marketing campaigns. Lastly, make sure you are using a quality email marketing software that will track the clicks in your email marketing campaign so you can get instant feedback on the action, from the point users open your email, leading up to the point they get dropped on your landing page.

Robert Burko is the President of EliteEmail.com, the premiere email marketing software for today's small business. To harness the power of email marketing for your organization visit http://www.eliteemail.com. EliteEmail.com is part of the EliteAnswers.com business solutions network.
------------------ ARTICLE END ------------------

Never Pay For Advertising Again.

Jason Oickle offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to joickle@gmail.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Never Pay For Advertising Again.
Author: Jason Oickle
Category: Advertising, Building Traffic
Word Count: 549
Keywords: advertising, advertise free, free traffic, traffic, targeted traffic
Author's Email Address: joickle@gmail.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

As we all know, your online business needs all the advertising it can get to boost your sales and profits. Every business can benefit from having lots of exposure and publicity. But it's sad to say that PR firms, although they are quite effective, they tend to be too expensive for most people.

There is good news though, you do not have to rely on paid methods of advertising. You can take care of the advertising need yourself for free. Impossible? No, Not really.

The first thing you need to do is study, research or take some courses in writing press releases and setting up a media kit. There are tons of useful articles published online that detail how press releases are done. Usually, they can help you write a newsworthy copy in a page or two.

Try to use words that grab the attention of your readers. It's best to post these press releases on a regular basis. They provide instant and free advertising for your business.

Here are some other ways you can get free advertising:

1. Write a review. Do some site-hopping and when you find a website you like, write a review about it. You can write about what caught your attention; the design and layout of the website, the unique services it offers and the benefits someone can get from visiting that site.

Then you can email your review to the website owners. Tell them that they can post that on their website as long as your resource box is included in it. Most website owners will be more than happy to publish your review.

2. Give testimonials. When you purchase a product or use a service that surpasses your expectations, send a testimonial to the company. Tell them about how useful their products have become to you.

Allow them to publish your testimonial on their site with your signature in it.

3. Sign guest books on other websites. When you stumble upon an interesting website, try to leave a compliment on their guest book. You can write about how well their site are designed, how you find it easy to navigate and how much you like their graphics, etc. Just use your imagination.

Add your signature or your website url so people will see it when they sign and read the guest book. Just do it in such a way that you are not blantenly advertising your website. Try to be subtle when you put in your signature.

4. Leave a message. There are tons of discussion boards open for comments or suggestions. You can leave your message in one or more of them. You could post interesting content, a compliment on their site or a question. Whatever you do, just make sure your signature is included at the end of your message with a link to your site.

5. Write a report or ebook. Then let other people give them away. People love getting things for free and these things are not an exception. Before you know it, your ebooks and reports will be all over the Internet.

To get the most out of free offers, try to make your content as targeted as possible. This is to make sure your target market will be interested enough to check out what you have to offer.

Start working smarter not harder, visit: http://www.jasonoickle.com
------------------ ARTICLE END ------------------

How To Generate Leads For Your Business

Obinna Heche offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to edgar_biggs@yahoo.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: How To Generate Leads For Your Business
Author: Obinna Heche
Category: Advertising
Word Count: 527
Keywords: generate lead,business opportunity,magazine,ads,marketing tool,home based business,advertising,lead
Author's Email Address: edgar_biggs@yahoo.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Generating leads is near and dear to the heart of any network marketer, yet too frequently many will short change themselves and thus hamper the success of their business by focusing solely on the online marketplace. Granted, there is no other venue that will guarantee immediate exposure of your business or product to interested parties the world over but sometimes it is the individual who might not be looking online for a wellness product or business opportunity that will hold the most promise for your marketing efforts.

While there is a plethora of off line venues where you could make your product known, placing magazine ads to generate network marketing leads is by far the easiest methodology to follow. Yet like any process that is so simple at face value, a host of pitfalls lurk just below the surface. Take for example the quality of the lead you are generating. If you are selling a wellness product and are also looking for distributors, advertising in a pet related magazine will bring you leads but it is questionable if they are qualified leads.

These may be individuals who are dabbling with the thought of becoming a home based business entrepreneur but the odds are good that they will have little affinity for the product itself. Generally speaking, advertising in a niche publication only brings value to your network marketing campaign if your product or business has ties to that niche. Thus, your money will be better spent placing the ad either in a magazine that is dedicated to wellness in one of its incarnations or by placing it in a magazine that is devoted to those who are seeking to become entrepreneurs.

Similarly, the way your ad is worded will determine the quality of the lead. An ad that simply asks the reader to call or email if they want to make more money while staying at home will get you a lot of response but all of it will be from window shoppers rather than those who are interested in your specific business opportunity. Conversely, if you place an ad that invites those who want to become entrepreneurs in the wellness industry to contact you, those who might not have any interest in that field will be weeded out.

This is a doubled edged sword for the fact that any lead has the potential of becoming a qualified lead, yet any unqualified lead that is lost at the get go is a lead you will not have the opportunity to persuade. Placing magazine ads to generate marketing network leads is an expense that will help you to get local exposure and not the world wide exposure you might have been craving but this very locality will enable you to take advantage of a host of other marketing tools such as sales meetings, presentations and also sampling sessions that will introduce local health care professionals to the benefits of your product.

The latter is yet another gateway that opens the door to even more leads, since word of mouth advertising is the most precious commodity you can obtain. Thus, magazine ads are a marketing tool well worth paying for.

Obinna Heche:

Delivering the best home based business ideas and opportunities so you can work at home successfully..

http://www.homeincomeportal.com/obhmy365/
------------------ ARTICLE END ------------------

Vital Tips to Explode Your Adsense Income

Shakil Zaman offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to support@Rapid-Cashflow.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Vital Tips to Explode Your Adsense Income
Author: Shakil Zaman
Category: Advertising
Word Count: 411
Keywords: adsense, make money with adsense, business opportunity
Author's Email Address: support@Rapid-Cashflow.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

So you have eagerly decided to join the adsense game in your pursuit of online business success. However for many the process of making money from adsense is not as simple as they may have thought. Many struggle with getting their click through rates up, while others have very low earnings per click. Here some crucial tips to turning your adsense woes into adsense glory:

Tip #1: Use all the ads that you are allowed to

This is often overlooked by so many adsense publishers because they think that if they put too many ads it will turn people off. This is not true because in most adsense programs you are only allowed to put adsense on content rich pages.

So if you have enough content, which you should since you are running a website that is supposed to inform people, then you can sprinkle your ads here and there and make it look very natural.

Tip #2: Make your ads look less like ads

People that visit your site are all too familiar with advertising and know very well that you are more than likely going to throw some ads on them while they are on your site. In fact, they expect it! Google and Yahoo both have systems in place to adjust the colors, borders and backgrounds of your ads. That should be a hint to you that they want you to adjust your ad detail to at least blend in to your site.

Make sure though that you review terms and conditions of these adsense programs and that you fully comply with them. One of the things you absolutely cannot do is encourage your visitors to click ads. So try different color combinations that fit with your site.

Tip #3: Make sure your ads are on topic and relevant

Often you will see ads on a site page that is completely unrelated to what that page is about. This is primarily due to either a lack of content or your page is covering way too many topics and is not targeted.

Do your keyword research and have a purpose for each adsense page. If your pages are content rich and targeted on a keyword that has enough adwords advertisers then you should get highly relevant ads that visitors are much more likely to click on.

So, there you have it, some simple tips that I have used to see good results and I hope they benefit you too. Good luck in your adsense adventures.

Shakil Zaman is an internet marketer and webmaster. Visit his site for more great tips on how to make money with adsense at: http://www.makemoneywithadsense101.blogspot.com/
------------------ ARTICLE END ------------------

Basic Online Business Techniques...

Pat Watt offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to patwatt@yahoo.ca
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Basic Online Business Techniques...
Author: Pat Watt
Category: Advertising, Strategic Planning, Network Marketing
Word Count: 730
Keywords: work at home,work from home,business ,advertising,online jobs,Internet Business,business ideas,affil
Author's Email Address: patwatt@yahoo.ca
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

When someone starts an online business, and many do, they tend to think that they know what they are doing. In other words, they don't have a clue. Everyone keeps telling them that they need a nice looking website, throw some affiliate programs on it, advertise at free classifieds pages, and watch the money roll in. Easy money, right? That's what they think.

"I don't need anyone to show me how to do this. It shouldn't be hard at all. Actually, it should be a walk in the park." Many people probably think like that. So they advertise here and there. Free classifieds. Free advertising. Maybe some forum posting every day. Free traffic, right?

A few days go by. Then a few weeks go by and they only made about $30 in sales in one month. Many continue to do this and think that if they keep doing the same thing, maybe a miracle will happen.

Not so

It so very true that the online work at home arena is highly competitive. If you are doing the same thing and keep getting the same results over and over again, not only are you killing your potential for online success, but you are allowing other competitors to pass you by. The only thing that you need to do is to stop and find someone who is already succeeding with their online business. Become like an investigator. Investigate what they do EXACTLY on a daily basis that created that wealth for them.

Here are a few good pointers on what you can do to succeed online:

1) Start Getting Educated

Again, find someone who is very successful online and see what they are doing on a daily basis that creates their success. Do some detailed research online as to what methods and techniques are working for them and others. You can not succeed if you keep associating yourself with people who aren't successful online. So you need to take yourself by the hands and start to associate with successful online friends.

2) You need an Auto-responder

Before I go into explaining this subject, it is important that you know that you will want to work with an opt in email subscribers who will come to your site and give you their personal permission to send them periodic emails. What you will not want to do is to buy email subscribers. If you do buy them and send them your emails, then this can kill you and your online reputation.

Having and opt-in email list will allow you to free up lots of your time because your prospects will be receiving messages from you periodically and automatically. The nice thing about email marketing is that instead of you having to call them each time you want to promote something, which will take you forever, your auto-responder system will be working for you while you go out and have fun.

Imagine having an opt in list of 10,000 subscribers. If you were to call each one of them to promote one of your programs, think how long it will take you to reach all of them. It would be impossible for you. With email, you can contact them all in a matter of a few seconds or minutes. You write one email and hit the "submit" button, and you are all done.

"If I don't get an auto-responder and email subscribers, will this cut my chances of succeeding online?"

I am not saying that it will, but if you do get one, your income will just keep growing all the time as your subscribers do.

3) Find a mentor

After you find someone who is very successful online, email them and tell them that you will want to work with them one on one if it is possible. Don't try going into their training thinking that you know it all. Listen and follow each guideline that they are recommending to you.

This person will be your mentor. Your coach and most of all, your friend.

By stepping out and trying a proven way to make money online, you will begin to see that you too can make a nice income online. And the best advice that I can also give you is to never ever give up. A lot of people are making nice incomes online and so can you. Believe in yourself and you will succeed.

Pat Watt is the owner of http://workbizfromhom.com .
Her website is geared for people who are interested in finding an
online work at home opportunity or finding the perfect home
based business.
------------------ ARTICLE END ------------------

How To Generate A Huge Income From Your Business Free

Cynthia Minnaar offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to support@cyns-home-biz.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: How To Generate A Huge Income From Your Business Free
Author: Cynthia Minnaar
Category: Advertising
Word Count: 820
Keywords: free advertising,advertising,marketing,free leads,free internet advertising,free online advertising,
Author's Email Address: support@cyns-home-biz.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

It is possible for you to generate a huge income with your business using only word of mouth advertising, especially if the program you are advertising has a detailed step-by-step training program, which makes it so simple for the newcomers to duplicate exactly what you are doing.

Here is an example to consider: Say you tell 10 people who trust your recommendations about your business. Out of those 10 people, say just 3 decide to join your business.

Watch how quickly this can grow without any more effort from you.

Now, those 3 people are reading and acting on the same steps outlined in the training program provided and they tell 10 people about the business so 9 more people sign up right away. Next, those 9 people each tell 10 people about the business and 27 of those 90 visitors sign up right away and so it goes on and on building a solid foundation for a huge, free advertising campaign.

The key to realize is that you can reach your income goals, and surpass them, as long as you have the faith to continue moving forward.

It is a simple fact that a large and growing percentage of people in countries where Internet access is available are looking for ways to earn extra income from home online.

The market for your business is massive. Your ability to reach that market is what you need to develop! A great place to start is by telling everyone you know about your business: You can do it in person; with a personal letter; with a phone call; with email. The important thing is to just do it!

Make a list of all the people you know. Write or type down the person's name and how to contact them. Do not judge the list at first. Just take the next few hours of your day and think of everyone you know. Make one column with the person's name and make another column with the method you prefer to communicate with this person (example: face-to-face, personal letter, telephone, email, etc.).

Whatever you do, do not underestimate the power of this list. The list that you develop now could be the goldmine you have been searching for that will lead you to a lifetime of financial success and personal freedom.

Remember, the only one you cheat is yourself if you did not complete this exercise to the best of your ability. That, and you could also be cheating others out of finding your business because if they do not find it through you, they may never find it and that could cause them to remain stuck in financial struggle, or worse, they could get taken advantage of by some other business opportunity they try that has no chance of working for them.

Once you have your master list, you need to take action and contact everyone you can (or feel reasonably comfortable contacting about your business) through your preferred method of communication:

Face to face: Telling people about your business face-to-face can be very effective.

Letter: Some people you know would appreciate receiving a personal letter in the mail. Here is your opportunity to contact your family and friends who have not heard from you in a long time and who would appreciate a letter from you and you can promote your business at the same time!

Just be yourself and make what you do known to others. There is no need to be pushy and do not try to sell them anything. Your website will take care of all the selling for you. More and more people are naturally looking for ways to earn extra money from home and if it is not you who introduces them to your business, it could be someone else.

Telephone: Some people are very comfortable talking and sharing information over the phone. As always, just be yourself. People are attracted to confidence and confidence is a by-product of being you. Therefore, when you relax and be yourself, people will be attracted to you and interested in what you are doing. When people are interested in what you are doing, they will naturally find out about your business. If it is the right thing for them, they will join without any arm twisting or any other high pressure sales tactics.

Email: Here is another super easy way to tell people you know about your business.

Remember, the more people you contact, the faster your profits will grow! Keep in mind nothing is ever perfect. Do not sit around waiting until you have got the perfect message to send. Just communicate. Do not hold back. Above all, be yourself. Get busy and start emailing your friends and family now.

This is a very powerful method of advertising that many people either overlook or shy away from, but you can literally make all your financial dreams come true using this free method of advertising.

Cynthia Minnaar works from home online and invites you to visit http://www.cyns-home-biz.com for web income generating ideas and opportunities, articles and marketing tools. Visit http://www.cyns-home-biz.com/pips.html to find out how to start your own income generating website from home.
------------------ ARTICLE END ------------------

Google Adsense Tips and Tricks...

Pat Watt offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to patwatt@yahoo.ca
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: Google Adsense Tips and Tricks...
Author: Pat Watt
Category: Advertising, Business Opportunities, Network Marketing
Word Count: 550
Keywords: work at home,work from home,business ,advertising,online jobs,
Author's Email Address: patwatt@yahoo.ca
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Every single website and its owner have the opportunity to make some great money by displaying Google Adsense ads on it. Although many webmasters are making a nice income with these ads, many aren't.

Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.

The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads. If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. The reason for this is because the majority of your visitors will not scroll down the page and look at it.

A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color.

Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will decrease your click through rate.
People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.

Here are some other small tips to increase your Adsense income:
1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.

2. Using a blue underline for the links can also improve your click through rate. This allows the ads to actually stand out and look clickable.

If you follow the advice given above, you can improve your CTR and make more money with Google Adsense.

Pat Watt is the owner of http://www.workbizfromhom.com .
Her website is geared for people who are interested in finding an
online work at home opportunity or finding the perfect home
based business.
------------------ ARTICLE END ------------------

The Top Insider Tips to Internet Marketing Success

Shakil Zaman offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to support@Rapid-Cashflow.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
-----------
Article Title: The Top Insider Tips to Internet Marketing Success
Author: Shakil Zaman
Category: Advertising
Word Count: 803
Keywords: online marketing, home business, work at home
Author's Email Address: support@Rapid-Cashflow.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

There a lot of people who have an online business but not all of them become successful. Some end up loosing their money. In order for a business to become successful the person/persons involve in it should know the proper business handling.

They should know how to make their websites popular so that there will be a lot of customers who would want to visit it. Here are some tips on how to make
your marketing efforts pay off.

1. There are a lot of affiliate programs that you can use. People fail because they do not have the ability and proper knowledge to market their affiliate products. Select products that offer high commissions, usually information products are the best as they usually offer between thirty to sixty percent in commissions.

2. Familiarize yourself with all the features in your website. In order for you to start selling or promoting something online you should understand first all the functions of your website. Learn about website optimization strategies or have someone else optimize your site for you. It can't hurt to have a high search engine ranking but don't rely on search engine rankings alone to grow your business.

3. Build a subscriber's list and use auto responder for your newsletters and other information that your subscribers would want to know. There are sites which you can have a list of e-mail addresses. You can also inform the all people whom you already know and ask them if they want to sign up on your website.

There are many reputable opt-in lead sources that can provide you with great leads. Just do a search for opt-in leads and look for sources used only by the top internet marketers. Do not try to re-invent the wheel, use what is proven to work.

4. Write articles about your website. This will help you get a spot on the search engines. Always keep it informative as possible. Do not write negative articles about your rivals in the business, it is not a good attitude though.

Use familiar keywords to begin your titles. You can write great reviews of other sites as well great product testimonials. If the reviews or testimonials
are used you will have a great source of traffic that cost you nothing.

5. Offer incentives to your subscribers. You can have a promo, ex. If they sign up they can win something or if they refer your website to someone else they will get discounts or rewards. It will make them interested in signing up.

6. Be ready for different comments and questions that people might say. Just always be polite. People might accuse you of being a scammer or whatever but the most important is that you will always be able to defend yourself with any comments that are trying to put you down. Make sure you keep meticulous records
of the date and time stamp of every subscriber so you can defend yourself just in case.

7. Get a forum for your websites so that people with the same interest would keep coming back to your site. Also visit other relevant forums and leave useful comments. Usually you will also be allowed to leave a signature tag which can contain your website information so this is a great way to get your
site noticed.

8. Use search engines to look for the right website that can host your add. Always choose the top search engines. Learn the strategy of pay per click, by using pay per click you can make traffic in your website. Link your ads to worlds most visited sites like Yahoo. Ex. Placing ads and paying the website that you link your ads to it would only cost you a little amount of money compared to the traffic and the benefits that pay per click can do for your website.

The major benefit of pay per click is that it is highly targetted provided you use keywords related to your business. Google adwords is a great program but also look into other search engines such as Overture, ExactSeek or GoClick.

These are just some of the strategies to use to promote your new site. Always test your advertising campaigns, invest in an ad tracking software, it will save you money down the line.

Also, keep your eyes open for new, unique strategies
to promote your site. The internet is constantly evolving and so is marketing online so don't be afraid to try a new radical approach to marketing your site. Just make sure that you don't use all your advertising dollars experimenting with new ways to promote your site.

Last but not least, have faith that your marketing strategies will pay off, notice what is not working and simply make the necessary adjustments and your success is inevitable.

Shakil Zaman publishes Home Business Tips, a fresh and informative newsletter dedicated to
supporting people like YOU! Come by and grab a F-R-E-E subscription today at:
http://www.Rapid-Cashflow.com/course1.html
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Viral Marketing on a Shoe String Budget

Brett Nordin offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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-----------
Article Title: Viral Marketing on a Shoe String Budget
Author: Brett Nordin
Category: Multimedia, Growth Topics, Network Marketing
Word Count: 414
Keywords: MLM,network marketing,viral marketing,marketing,internet marketing,home business,viral,small busines
Author's Email Address: brettnordin@gmail.com
Article Source: http://www.articlemarketer.com
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A virus in the computer world, as defined by the American Heritage Science Dictionary, is a program that duplicates itself in a manner that is harmful to normal computer use. Most viruses work by attaching themselves to another program. The amount of damage varies; viruses may erase all data or do nothing but reproduce themselves. In the marketing world, the virus is viewed much differently. It is our little sentinel, carrying our sales message all over the global market. The anatomy of an internet marketing virus, and what makes it 'viral', is also completely different than a computer virus.

First, a computer virus relies on interaction between a defined set of variables. There is no gray area, just 1s and 0s. A marketing virus relies on triggering an emotional response from a human who interacts with the media. The level of favorable emotion triggered is directly related to the likelihood that the virus will spread. The more people that have a strong favorable emotion, the more quickly the virus will propagate through the social network.

One of my favorite viral marketing campaigns was Burger Kings "Subordinate Chicken". It created a wildly entertaining experience for visitors and was laced with a bit of controvers, creating the perfect recipe for rapid awareness. If we inspect the success factors of viral marketing campaigns, they can be broken into four key ingredients.

1. Access - The internet is the perfect medium for a viral marketing campaign. Things travel at the speed of light, cost per impression is essentially zero and the opportunity to provide a free experience for the user is possible. The campaign can be designed to have no barrier to entry.
2. Ease of transfer - Through email, communication and transfer of the virus is simple and rapid. Blogs and social networking sights increase the distribution points for the media.
3. Universal bait - The value of the content is measured by the perception of the people subjected to the virus. If the bait being used to lure a user to interact with the media is of high value, the more proud the user will be to pass it along to others in their network.
4. Favorable emotional response - A negative response can also create a viral effect, however, as learned by the Subordinate Chicken site, enough negative responses can stop the spread.

By including these key ingredients into the design of a viral marketing campaign, a very low cost sales message can be spread all over the world.

To investigate a new viral marketing tool that I've discovered, visit http://www.squidoo.com/xlrevshare

Brett Nordin is a business consultant and entrepreneur with a passion for various business topics including sales, marketing and business development.
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What's Your Traffic Like?

Tyler James Ellison offers the following royalty-free article for you to publish online or in print.
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- Please send a copy of the publication, or an email indicating the URL to marketing@youcanworkthenet.com
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-----------
Article Title: What's Your Traffic Like?
Author: Tyler James Ellison
Category: Advertising, Site Promotion, Search Engine Optimization
Word Count: 933
Keywords: SEO, traffic, free, cheap, search, engine, optimization, marketing, internet, online
Author's Email Address: marketing@youcanworkthenet.com
Article Source: http://www.articlemarketer.com
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Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.

However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

Tyler Ellison is a successful entrepreneur who encourages you to learn the fully automatic traffic system for free at http://www.youcanworkthenet.com or learn to make money online at http://www.youcanworkthenet.com/rjvideo/
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Using SMS to Market to Customers

john mce offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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-----------
Article Title: Using SMS to Market to Customers
Author: john mce
Category: Multimedia, Cell Phones
Word Count: 401
Keywords: SMS, advertising, marketing, business, customer satisfation
Author's Email Address: john.mcelborough@academyinternet.com
Article Source: http://www.articlemarketer.com
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The key to any successful business is its customers, after all without customers no business can survive. If your company is struggling to attract new, or maintain existing customers, you are probably in tricky financial times, with high stress levels and low motivation, which starts compounding the problems. The answer is simple, keep your customers happy and they will return, and typically, bring their stakeholders.

There are many ways to keep customers happy, some are short term solutions - a quick fix, but some can build strong, prosperous bonds that benefit both parties for years. The easiest way to stay in your customers' minds is simply communication. Staying in contact with clients, even occasional contact with one time only clients, demonstrates your company is not just selling a product to as many people as possible without a second thought. Additionally it creates a more approachable view of your company and services, as well as hopefully reminding them of successful previous transactions with a view to possible future transactions.

Every business, big or small, communicates with customers in different ways, flyers, emails, letters etc. however few businesses are as technologically up to date as their customers. Text messaging has been around for many years, but really only took off in the last decade, however it is probably not one of the first communication method that springs to mind. SMS messaging is a perfect platform for communicating with customers, it is quick, cheap and can spread the word to as many willing customers as you can get!

The advantages of SMS communication is clear, for instance imagine you bought a product you really enjoy, be it a gadget, service, piece of art or whatever and you then received a text to let you know the next version is now available from the same shop. It would definitely leave a good impression in my mind and a call to action to get the new product.

If you're customers did agree to receive promotional text messages just from your company but then unfortunately decided they would not like to receive further messages, they can easily opt out without feeling pressured or hassled.

Many business, no matter how technically advanced their products or services are, could benefit by communicating with customers via SMS. It is a polite and effective way of providing that extra bit of customer service that is a proven winning formula to successful businesses!

John Mce is an SMS expert writing on behalf of PageOne (http://www.pageone.co.uk) Find out more about SMS customer communication to see how it could improve your business. PageOne offer complete SMS packages, for any business wanting to send bulk SMS. (http://www.pageone.co.uk/Products/BulkSMS.aspx)
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Using Videos May Actually Hurt Your Affiliate Sales

Jay Douglas offers the following royalty-free article for you to publish online or in print.
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-----------
Article Title: Using Videos May Actually Hurt Your Affiliate Sales
Author: Jay Douglas
Category: Multimedia, Site Promotion, Tools and Resources
Word Count: 772
Keywords: video, video infomercial, video commercial, promotional video, video advertising
Author's Email Address: jaydouglas2005@gmail.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

It would be an understatement to say that video has taken the Internet by storm. I mean, come on. You'd have to be living under a rock not to notice. But if you're planning on using video to help boost your affiliate sales then lean in close. What I'm about to share with you may come as a shock.

Using video to help increase your affiliate sales may actually HURT your sales. Yup, you read that right! But before I tell you how, let me preface it by taking my hat off to brave folks who even "try" to make videos to promote the products or services of others. Kudos to you if you're in that bunch.

This advice is especially for you and all those who want to follow in your pioneering footsteps...

I'm probably singing to the choir when I mention how difficult it really is to create quality, professional video presentations of ANY sort - much less those that promote the products of others. If you've ever tried it, you're likely shaking your head up and down in agreement right now.

And, you've gotta admit...

Some of the videos being produced and used by affiliates right now to promote products and services are just, well, how do I say this nicely... CRAP. Makes me want to scream!

You probably feel the same if you've seen some of the same videos I have. So... The moral of this story is: "Just because you've gone and made a video to help promote a product or service as an affiliate, doesn't mean you can start planning for retirement."

But rather than rag on how unprofessional and horrible some of the promotional videos appearing on the Internet are. Let's talk about how to correct some of the common mistakes so you get better results with the videos you produce. Yes, video can be a powerful affiliate marketing tool. But if you don't know what you're doing it really will KILL affiliate sales.

For example...

Nobody, "read my lips" NOBODY is going to sit through a 3-5 minute video presentation about what you're offering. I don't care if you're giving out $100 bills, a steak dinner, a dozen roses and a week long tour of Tahitian beaches in the nude.

Why? Three reasons...

- People are too busy to watch
- People get bored too easily
- 50 years of TV has trained us to watch 90 second commercials

Anything longer than 90 seconds and on the TV you click the channel. Anything longer than 90 seconds on the Internet and people head their mouse over to the little red box with the "X" in it.

Second, you don't want to make a video that takes up the viewers entire computer screen. I mean, Geez Louise!!! Those honking, monsterous 1027x780 "slap-me-in-the-face" presentations are downright threatening to most viewers. Heck, when I see one of THOSE bad boys popup on my computer screen I want to rare back and get the heck outta there! It's down-right scary.

You're laughing. But I'm serious...

You click to open a video and instead of a small, nicely sized video. They blow into your virtual world and park a Dump truck right in your face. What's THAT all about? Ya think I might MISS something???

Ease off, and produce video commercials or infomercials starting at 640x480 and below. Better yet, be unique. Try different video sizes. You might even save some bandwidth and find that your video loads much quicker for your viewing audience!

Finally, unrehearsed so called "underground" videos, short for (lazy and unprofessional) have not proven to help affiliate sales one iota. People see right through that nonsense. And, considering the response rates you'll obtain from using such videos, your chances of converting the viewer to a buyer would be better if you used a blank white space where the video should be. Do that and your marketing efforts may actually be mistaken for ingenious.

Alright, that's all the ranting I'm gonna do for now. So I'll shut up. Just remember. Don't start counting your chickens just because you're using video on your site to promote an affiliate product or service. People demand and deserve the best. So give it to them.

If you don't have the time or energy to create or produce your own professional-quality affiliate promotional videos. And if you'd like to see an example of the type of videos proven to boost affiliate sales. Then visit Jay Douglas' web site.

Jay Douglas is a professional video infomercial producer who is giving away free video infomercials you can use to instantly boost your affiliate sales. Get your free infomercials here...
http://www.cbsqueezevideos.com/friends.html
------------------ ARTICLE END ------------------

The Website Owner How To's.

Ty Wagner offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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- Please send a copy of the publication, or an email indicating the URL to tdw98@aol.com
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-----------
Article Title: The Website Owner How To's.
Author: Ty Wagner
Category: Search Engine Marketing, Advertising, Article Marketing
Word Count: 441
Keywords: search engine, writing articles, submitting articles, forum posting
Author's Email Address: tdw98@aol.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Most website owners complain about getting there business of the ground. Instead of complaining they fail to realize the main factor. Taking action, taking action is the reason why most successful website owners become successful at what they do. They find there market and consistently advertise to there customers. In order to survive in an online business, you need to understand that without targeted advertising and search engine placement you will find yourself in "NO MANS LAND".

Keeping yourself focused will keep you on track for what you plan to achieve. These days unless you don't have an OK ranking on the search engines, then you are just wasting .com space. To keep you from not getting noticed you need to make plans and see how you will get a good ranking on the search engine. A top listing in the search engine is almost automatic success if you have the right product to promote. Not only will you make sales but you will keep the steady flow of website traffic ounce you get in the rankings.

There are many ways to get listed on google for a brand new site. The most important 2 that I can think of are article submissions and forum posting. Writing articles and submitting them to free article directories, with the link to your website, will tell the search engines that your website is getting noticed by other websites. When this happens the search engines will send out what they call "spiders" and crawl your website. When this is finished they will get your website listed. This does not mean that you will land on page 1 of google because they crawled your website, it just means that you are a new kid on the block and people just went to see you for the first time. It is your job to make yourself popular. The other method is forum posting. Find a forum related to your website and add your link to the signature file. Make sure that when you search for one it is on page 1 of google. This means that it is ranked very high and will get noticed quick by the search engines.

Once you get noticed it is your job to increase your ranking. You can increase your raking by linking to relevant sites, submitting articles, forum posting, blog posting, classified add submitting and the list goes on. Once you have a steady routine of the above methods, your search engine placement will increase and get to where you want it to be. It takes time to get a high search engine placement but the work will all pay off.

Ty Wagner is owner of the top ranked work at home directory http://www.tnt7973.com and can help you find the perfect online home business.
------------------ ARTICLE END ------------------

Graphic Design Firms in the New Orleans Area

Andrew Stratton offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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Article Title: Graphic Design Firms in the New Orleans Area
Author: Andrew Stratton
Category: Advertising, Tools and Resources
Word Count: 593
Keywords: New Orleans graphic design firm,Metairie print products,New Orleans printers,Local New Orleans print
Author's Email Address: astratton@searchinfluence.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

The most important aspect of any graphic design effort is the visual impact that your business imagery creates to the viewer. Unfortunately, many parts of New Orleans are less than photogenic for the time being, which makes the impact you can create with your company logos, product branding, signage, and marketing literature and brochures that much more crucial.

For many businesses in the New Orleans area, the way to survive the calamity of Hurricane Katrina and her aftermath has been to maintain or establish a quickly reopened storefront. Even if your business was not directly affected by the 2005 storms, the impact to business conditions as the city emptied has been felt everywhere.

Fortunately, with reconstruction well underway, the greater New Orleans area is experiencing a phenomenal rate of growth. This makes for a competitive business environment, as you work to establish your presence in New Orleans or to tell the world that you're still open for business.

Building and maintaining a quality and reliable presence with professional marketing efforts is just one way your business can bounce back. Professional graphic design and printed material is one route to reaching your target market, which is so difficult to pinpoint with inconsistent population figures, and irregular areas of rebuilding.

Depending on what field you're in, there well be may be a lot of potential business out there for you, if only you can reach your customer with consistent and smart marketing materials.

Your physical presence is at least as important in most areas, and much more important in some. Contracting the services of a professional graphic design firm in the New Orleans area is essential to the success of your marketing efforts.

In addition to designing sales copy with strong visual impact, good graphic design firms have ready access to all the printing, copying, and production equipment needed for a marketing campaign of any size, great or small.

When choosing a suitable graphic design firm in New Orleans, you should make sure they can organize these parts of the job too. This is one area that can easily distinguish a professional design firm from a kid working on a laptop in his Mom's attic.

Once the design phase of your work is finished, you need to quickly and efficiently have your branding, signage, fliers, or brochures professional produced and printed.

Good firms give you the option of conducting business face to face at their company offices, over the phone, or exclusively online. One service that is often essential is the ability to send any graphics you may have available, whether they be your existing business logos or marketing images, photos of the business, or work you've done to your design firm by email.

This makes collaborating with the graphic designers easier and more effective, allowing you to instantly review work they've produced, request changes, and eventually be delivered a final product that you're happy with before it's finalized in print.

Professional firms should also offer estimates or quotes for work before beginning, which makes email collaboration that much more valuable. In this way, you can send your starting materials over along with more precise specifications than you may be able to do over the phone, which makes the job of the design firm staff easier, and delivers you a higher quality product.

Utilizing the services of a professional graphic design firm could make the difference between your business going unnoticed, and getting the visual edge needed to make an impact to your audience, and take full advantage of the record growth New Orleans is experiencing to catapult your business far beyond where you might otherwise land.

When you need a graphic design firm in New Orleans, you want a professional designer who is familiar with the unprecedented marketing challenges in the local area. At H & H Print, they are proud of their strong roots in New Orleans. Visit http://www.hhprint.com/
------------------ ARTICLE END ------------------

Get off the Country Road and get on the Highway

Ty Wagner offers the following royalty-free article for you to publish online or in print.
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- Please send a copy of the publication, or an email indicating the URL to tdw98@aol.com
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Article Title: Get off the Country Road and get on the Highway
Author: Ty Wagner
Category: Home Business, Business Opportunities, Advertising
Word Count: 339
Keywords: traffic, heavy traffic, website traffic
Author's Email Address: tdw98@aol.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Traffic is the main factor into a successful online business or any business of that matter. If know one knows you exist how will they buy something from you. This main factor is holding 80% of online business owners with doubt in there business. Wile traffic doesn't grow on trees you can start generating traffic by first getting listed in the search engine.

I usually get listed in the search engine within 24 hr by setting up a blog at blogger.com and linking it back to my website. I ad the Rss feed to my yahoo page listing and use pingomatic to ping my blog. Give it time and yahoo and google will be knocking at your website. Depending on popularity of the keywords on your website, you can reach top 10 listing in the search engine just from this method alone.

Articles are another way to bring traffic to your website. People are always searching for content for there newsletter, web pages and blogs. When you write an article, submit it to high traffic article directories and put your signature with a link to your website at the bottom of the article. This will bring traffic and hundreds maybe thousand of links pointing back to your website. You can use the same technique for submitting a press release at pr web.

Find a link partner that will put your link on there home page, just make sure that it relates to the topic of your website. More than likely they will ask for you to do the same so don't be surprised if they ask.

Google adwords will give you good traffic to your website as long as you do your research first. I will advise you that if you don't have start up money right now for google adwords I would wait until you get a few bucks from your website

Master these techniques and you will start seeing traffic results within days. Just make sure you get off that dark country road and get on the highway for heavy traffic.

Ty Wagner is owner of http://www.tnt7973.com the top
ranked work at home business opportunity.
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What Is The Best Form Of Internet Advertising

Daniel Trainor offers the following royalty-free article for you to publish online or in print.
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Article Title: What Is The Best Form Of Internet Advertising
Author: Daniel Trainor
Category: Advertising
Word Count: 422
Keywords: internet advertising, best internet advertising
Author's Email Address: systematic.wealth@gmail.com
Article Source: http://www.articlemarketer.com
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Are you trying to get visitors to your website? This is known as getting traffic and it is becoming harder and harder to do because the number of competitors you have is growing everyday.

Here is the best form of internet advertising to help you come out on top.

I really want to concentrate on 2 things in this article and discuss how they tie together to affect your success.

1. Master one form of internet advertising before taking on another one.

2. Finding something you enjoy and stick to it.

Here is what I see. Bob builds a website. Not just any old website either. This is the best looking website in his niche, whatever that means. Kind of like building a restaurant in the mountains and hiring the best chef in the world to come and cook. Except you forget to tell everyone how to find you.

So it dawns on Bob that he is going to have to advertise or no one will come. He reads that ezine advertising is a good thing, so he runs an ad and does not make one sale. He is not even sure if anyone actually came to his site.

Next he hears about how people are buying 10,000 hits for $29 so he thinks this must be the best form of internet advertising. He buys the hits, gets a report showing that all 10,000 have been done and he still has not made one sale.

Now he is getting mad. He reads about how great pay per click advertising is, so without really understanding what he is doing he sets up a small campaign and gives out his credit card. Next day he wakes up and finds he has spent $500 in 12 hours to make just one sale.

We could go on and on. This is not the best way to advertise online. You are better to learn as many free or nearly free methods of promoting your business first. Then branch into paid methods as you learn what you like to do and what is working for you.

If you like to write try article marketing. If you like people try social networking and forum marketing. If you do not like to type try traffic exchanges. You will find what you enjoy and you will do more of it. As you master that then branch out.

Your business will become profitable and you will not jump around spending time and money and finally giving up and quitting.

Dr. Daniel Trainor is an established internet marketer and mentor. To find out how Dr. Trainor can help you make money from home go to http://www.friendswinbuilder.com
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How To Run A Successful Business

Obinna Heche offers the following royalty-free article for you to publish online or in print.
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Article Title: How To Run A Successful Business
Author: Obinna Heche
Category: Advertising
Word Count: 478
Keywords: promote,brochures,advertising,public endorsement,funding,fundraisers,marketing,selling,
Author's Email Address: edgar_biggs@yahoo.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

As the owner and operator of your business, you are fully aware of why there is a need for your product in the marketplace. To you, the line of progress is obvious, with your product being the next logical step in the human need to move on and advance. But unless you are selling something that is obviously necessary to anyone with half a brain, you may need to realize that not everyone shares your unique vision. In order to bring customers around to your side of the fence, you will need to educate them on the need for your product. They might not see it themselves and you can not afford to leave it up to chance.

This education could take the form of a one on one sales pitch if your item is the kind of high ticket product that requires individual time and energy to promote. It might take the form of brochures and advertising, if the need for your product or service is simple enough to grasp in a shorter amount of time. One good way to get the word out about your product is to first convince respected members of the community about the need for it. If you are selling a particular brand of toothpaste, for example, your first target might be dentists.

If you can convince them of the need for your specific brand, you have won half the battle. If they are truly convinced, they might pass on this information to their patients. That kind of seal of approval comes without reproach and without argument. If you could convince one of these dentists to go on the record and perhaps give your product a public endorsement, so much the better. Nothing would look better on an educational brochure than the signature and endorsement of a licensed professional. This goes not just for toothpaste and dentistry, of course.

Take this example and apply it to the product you are trying to sell. If its quality, half the battle is won. Another good way to inform the public of your products worth is to participate and even contribute to the funding of public events such as fundraisers and telethons. Companies rarely sponsor these types of events out of the goodness of their charitable hearts. That may play some of the role but these companies realize that having their name linked to a nonprofit event or association is a powerful method of creating goodwill in the publics eye.

Marketing and advertising only work when the public can be convinced that they can no longer live without a certain product or service. Its your job to make that connection happen. Whether you can do it through traditional advertising, community service activities, professional linkage or another method of your own device, it must be done. Otherwise, your product will be that much harder to sell.

Obinna Heche:

Delivering the best home based business ideas and opportunities so you can work at home successfully..

http://homeincomeportal.com/obhmy365/builder.htm
------------------ ARTICLE END ------------------

The Truth behind Advertising

Jonathon Hardcastle offers the following royalty-free article for you to publish online or in print.
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Article Title: The Truth behind Advertising
Author: Jonathon Hardcastle
Category: Advertising
Word Count: 559
Keywords: Advertising, business, advertising investing
Author's Email Address: jonathon@awesomeemails.net
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Advertising is more than just the means of disseminating product information. It is a primary communications tool of our economic system. Moreover, aside from its diverse role as a persuasive communication tool, it is also part of the everyday culture of virtually everyone. Actually advertising is a part of our social, cultural, and business environment.

The specific reasons that a company chooses to advertise at a particular level is often difficult to determine. However, there are a number of situations that usually dictate a higher proportion of advertising to sales than might otherwise be used. First, it introduces a new product of service; to enter the marketplace against established competition, extra weight is needed. Second, to encounter competition; some industries are engaged in price wars and have far more competition than others, especially when nobody is a real leader in the field. Third, to maintain a leadership position; companies decide to spend in advertising investing in promoting their brand names. Fourth, to emphasize price; among all competitive pressures, price is probably the most usually used feature that gets heavily promoted. Finally, to keep up with a fast growing industry; in fierce competitive fields it is vital to spend more on advertising to prevent others from surpassing your offer.

Advertising primary strength is that it reaches a large mass audience to intensify broad-based demand for a product. As specialists support, advertising can build brand awareness, create long-term brand images and positions, and increase brand knowledge effectively. It can furthermore, alter the image of an existing product and act as a reminder mechanism. Finally, advertising acts also as a memorability mechanism through message repetition.

Regarding new product launch, advertising is considered of vital importance as it can provide the necessary information to the targeted audiences and increase their awareness levels. It moreover can act as an Awareness-Identification-Desire-Action tool since it can provide all the incentives needed for a trial. As far as the action stage is concerned, advertising can become the element through which a prospect will decide upon purchasing the product or service. Coupons, free samples, discounts, and many other promotional mechanisms can become the reason behind a new product's success. Penetrating any market is a matter of well-planned integrated marketing program and in order for a new product's or service launch to be successful, advertising can serve as a valuable tool for the company's future goals and current sales increase.

Advertising has limits, however. Consumers often tend to believe it is intrusive, and try to avoid it by changing the TV-channel, radio station or page. Because of the abundant of products and services in today's world, clutter issues can threaten advertising, as the more advertisements exist, the more frustrated the consumer becomes. Another major drawback of advertising is that of lost impressions. Due to its high penetration, the mass market is not always the right target to which the messages are directed.

Regarding new product launch, advertising is valuable only to companies if it creates consumer identification, is differentiated from clutter, and in the long run its success is measured by repeat purchase. If a product or service stays viable for a longer period than its competition, it is due to its penetration to customer minds and homes.

Concluding, advertising should be used in the marketing communication mix to maximize its strengths, which should be analyzed relatively to other marketing communication tools.

Jonathon Hardcastle writes articles for http://1stconsumerinfo.com - In addition, Jonathon also writes articles for http://businessworldnow.net/ and http://yourealestatesource.com/
------------------ ARTICLE END ------------------

Training People to Read Ads

Adrian Kennelly offers the following royalty-free article for you to publish online or in print.
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Article Title: Training People to Read Ads
Author: Adrian Kennelly
Category: Advertising, Sales
Word Count: 663
Keywords: advertising, sales, marketing, promotion, classifieds
Author's Email Address: webmaster@egdcltd.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

If every one who reads a newspaper read all of the advertisements carefully, the benefits of advertising would be multiplied many times. Unfortunately for the advertiser, this is not the case. Many readers give but scant attention to the advertising columns and others ignore them altogether. A great many ways have been devised by ingenious merchants to attract attention to their advertisements.

To accomplish this end, one merchant conceived the idea of marking his ads with a blue pencil. By arrangement with the publishers of the paper, he had a boy to encircle his ad with a blue pencil mark in each copy of the paper as it came from the press. The plan worked very well for the first few times as every one thought the advertisement was marked especially for him. Of course this scheme could not be used with a paper which has a large circulation nor could it be used a great number of times.

In the same way another advertiser had bright red posters stuck in a blank space in the middle of his ad. The brilliant spot of color caught the reader's eye immediately, but this scheme also would be found impracticable except with a paper of small circulation.

The weather indications printed regularly in an advertisement will influence many readers to turn to that particular ad and some merchants print the daily base ball scores, which answers the same purpose.

For a number of years an Eastern merchant drew attention to his advertisements in an unusual way. Each day there appeared at the top of his ad a humorous observation on some current event of national or local importance. These "squibs" were always bright and witty and after a while they came to be looked for regularly by almost every one who read the papers in which they appeared. They were written by a newspaper man who was probably paid a good price for them. It would be difficult to say whether the advertiser derived any real benefit from this scheme, but it is probable that he did. At any rate he got quite a bit of general advertising.

A grocer set apart a small space in one corner of his advertisement in which he published daily a cooking receipt. The receipts were carefully selected and were always seasonable. This would no doubt appeal to the housewife. Another advertiser published a conundrum daily with the answer in the following day. The conundrums were for the most part originated by himself or were old ones twisted about to suit his purpose. All of them were made in some way to apply to the store, and as most people are more or less interested in riddles, these furnished considerable amusement and talk. They probably served very well the purpose for which they were intended.

Another plan that has been used frequently is to offer a reward to the first person who discovers and reports a misspelled word or typographical error appearing in an advertisement. To add to the interest of this scheme, words are sometimes misspelled purposely. A scheme that is popular just now is to offer prizes for the best rhymes or jingles written about the store.

In fact there is no end to the variety of schemes employed to induce the attention of the reading public. On the other hand, many advertisers will have nothing to do with devices of this sort. They consider such methods as undignified and outside the pale of legitimate advertising. We are disinclined to agree with them in that respect.

Of course dignity in advertising is all well enough, but it can be easily overdone. Many advertisements which the writer fondly believes to be dignified are, as a matter of fact, most commonplace and prosy. Advertising is a matter of business, not of sentiment, and the best advertising is that which yields the best returns in dollars and cents. Any straightforward, honest scheme which serves to draw attention to an advertisement is legitimate and permissible.

This is one of 333 Sales Plans http://shopping.directorygold.com/zen/descriptions/lf/333WaysOfGettingBusiness.htm
For the other 332 plans, purchase the ebook from the DirectoryGold eProducts Shop http://shopping.directorygold.com/zen
------------------ ARTICLE END ------------------

How Can Email Marketing be a Business?

Zach Thompson offers the following royalty-free article for you to publish online or in print.
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Article Title: How Can Email Marketing be a Business?
Author: Zach Thompson
Category: Network Marketing, Advertising, Customer Service
Word Count: 548
Keywords: Business,home business
Author's Email Address: zcthompson@earthlink.net
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Many people think that email marketing has lost its power due to the new laws. However, the new laws have actually helped those with newsletters and those using email marketing. It has forced publishers to write quality newsletters and to treat their subscribers with the respect that is due to them. Before the laws were in place, there were many publications that were just advertising machines and much of the sales copy was of poor standard.

Now publishers and businesses are realizing the true value of their subscribers and treating them like the VIP's they are. This means that email marketing is of better quality and more effective. Visitors can subscribe to newsletters with confidence that they will not be bombarded with advertisements as soon as they sign up. You will get more website sign ups and a better open rate for your newsletters.

The only problem now is the vast amount of email filters that sometimes eat up your important mail to your subscribers. It is important to alert your subscribers in your initial welcome or confirmation email, and give them instructions on how to white list your mail. It is also vital to your email marketing campaigns to have a good reliable auto-responder, which is user friendly. Use good subject lines that will encourage readers to open your mail and will not be caught by the spam filters.

List building: using good methods of list building is the key to your success with email marketing. It is critical that you gather highly targeted subscribers to your opt-in lists. Use methods that will help you pinpoint your special niche market so that you can ensure the best possible open rate and response from your list.

3 Methods of email marketing:

1. Newsletter: Your free newsletter is your most powerful form of email marketing. It will achieve a few things. One, it enables you to build a large responsive opt-in list. Secondly, it will allow you to develop a strong business relationship with your subscribers. Thirdly, it will allow you to build other important and profitable business opt-in lists.

2. Mailers: mailers are a very profitable and easy way to automate your income. You set up an auto-responder sequence on your auto-responder. The intervals between mailings will be up to you, depending on what, to whom, and who you are promoting. You can use this for a new product, backend selling, or pre-selling information. The mailer can be directed at leads that ask for more information or old customers.

3. Announcement lists: You can make multiple lists for different purposes. One of the most fun and profitable is an announcement list. Some of your subscribers will be actively searching for new products and this list is a tailor made for them. This list will alert subscribers about any new product you are promoting, and of course, to sweeten the pie- a special discount just for them.

Email marketing is still a great way to market. You just need to take advantage of the new technology that helps you to get your mail past the spam filters. One word of warning, never send email to those who are not on your opt-in-list. This is labeled spam and can get you into a whole lot of trouble. Plus, it will ruin your reputation as a business person.

Zach Thompson is a Glyconutrients Representative. His clients range from actresses to pro athletes. You can get a free Glyconutrients consultation by visiting http://www.ZachThompson.com.
------------------ ARTICLE END ------------------

Things to Remember When Advertising

Jon Weaver offers the following royalty-free article for you to publish online or in print.
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Article Title: Things to Remember When Advertising
Author: Jon Weaver
Category: Advertising, Market Research
Word Count: 635
Keywords: advertising
Author's Email Address: sirjonweaver@yahoo.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Why do you dislike the expression "spending money for advertising?" I think it matters whether you give the expression a positive or a negative twist. Spending almost implies "operation down-the-drain" whereas in handling an appropriation for advertising you are really buying sales. Indeed, any time you are not buying sales with your advertising, you are certainly in trouble! I much prefer the positive approach. The verb "spend" to me is far less attractive and more misleading than the verb buy.

What do you consider the most important asset for an advertising agency man? I guess it's the old truism about having knowledge of the client's problems and objectives. No man in advertising can ever know too much about his market, his products, his competition and all other factors that touch on the foregoing. If that sounds corny, make the most of it! Incidentally, the word "corny" instead of being a word of opprobrium is really complimentary. Things that stand the test of time are really classics and the fact that they have been valid for so long is a tribute to the perennial quality of their virtue. Humility is a gracious trait in anyone. An open, inquiring mind is not merely rare, but it can be your most valuable asset.

Is advertising becoming an exact science? I doubt if it ever will. In spite of all the systems, reports, and tests, advertising is not yet an exact science. Practically all final decisions are made by human judgment and are just as fallible as human judgment always is.

Now for some points of advice to a younger advertising manager or his understudy. Cooperate with your agency, but don't just "yes" them. On the other hand, don't heckle. It's petty and unattractive, and it never produces results when overdone. Remember, most agency men know lots more than you do in their field. They generally have far greater and broader experience than you on die other side of the desk.

There's a big reward for the agency guy who builds up dignity and respect for his agency. Mutual trust between agent and client will certainly bring out the best there is on both sides. To good agency men it isn't unfair heckling to ask, in matters where questions arise, for as much proof or evidence as possible.

Remember your advertising reflects you, your company, its principals (as well as principles). Don't let any of them down This includes your character, your performance, your conduct at all times.

Don't get tense; relax!

Laughter is the greatest stimulant in the world.

Dare to be different or advanced.

I will give you an example from my own experience.

In 1925 I was visited by a salesman for NBC who was selling time for Station WEAF. He was trying to sell the use of their station-advertising time for selling our Ipana Toothpaste which was beginning to grow on a national basis. I met resistance on all sides, within our company and within our agency too. Advertising a toothpaste over radio! Nonsense! It's preposterous! It's undignified! People will resent it!

I took on three stations however, one in Boston, one in New York and one in Philadelphia. We put on Sam Lanin, an orchestra leader fairly well-known at the time. The orchestra assembled for the purpose was a good one. The selections were never too highbrow, but were tuneful and melodic with a few semi-classical numbers interpolated. Phil Carlin and Graham McNamee were the announcers and they introduced a little M.C. talk before each number and played much the role of a present-day disc jockey.

I can say unqualifiedly that the whole idea worked out splendidly. We got a new surge of sales that could only be attributed to the new medium, radio. Within a year, we were on a national network and have been so almost continuously since, certainly until the advent of television.

FREE information on Advertising -- Get the facts you need. It's FREE! Click here: http://www.AllAboutAdvertisingSecrets.com
------------------ ARTICLE END ------------------

The Role of Advertising in Our Economy

Jon Weaver offers the following royalty-free article for you to publish online or in print.
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Article Title: The Role of Advertising in Our Economy
Author: Jon Weaver
Category: Advertising, Market Research
Word Count: 737
Keywords: advertising
Author's Email Address: sirjonweaver@yahoo.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

We in America live and prosper in a dynamic economy. Ours has been and is an economy of relative abundance which has succeeded in bringing about a material well-being never before known in history. It is an economy which emphasizes consumption! In this country consumption does not necessarily mean wearing out goods in a physical sense. We wear out goods psychologically as well. Our hats are discarded because they are psychologically worn out, not because they are physically done in. Usually our clothes are psychologically worn out and discarded while the material is still good. We dispose of our automobiles when they become obsolete rather than when they are physically worn out. How different is this viewpoint from the practices that are current in other nations, England and France, for instance!

It is difficult for the European to understand the economic importance of the individual in our country and the American idea of psychological obsolescence. It is also incomprehensible to most that in America we spend nearly eight billion dollars a year for advertising!

Why do we do it? What is advertising's role in our economy? What useful purpose does advertising serve?

I shall undertake to develop my observations why advertising is essential to our dynamic way of life:

First, advertising makes jobs.

Second, advertising reduces selling costs.

Third, advertising increases company profits.

Fourth, advertising increases company security.

and finally, our enormous and growing productivity needs advertising to speed up consumption.

Advertising makes more jobs for more people. Yes, it is a fact that by creating a growing demand for new products, advertising makes jobs. A few examples. The automobile, of course, is the classic one. To be sure, it eliminated the village smithy, the buggy maker, and the livery stable, but it revolutionized our way of living and it opened opportunities never before possible. When you think what has been accomplished in the era of the automobile, when you think of all the jobs that are made possible by the five million and more automobiles sold in the United States every year, when you think what this has meant in the way of new jobs, ranging all the way from the thousands of motels, restaurants and gas stations, to the enormous development of our national parks, it gives some idea of what the automobile has contributed to our society.

Was it the first automobile, or the first hundred, or the first thousand that brought this about? No! It was the mass production of customers for automobiles that has brought the automobile to its present importance in our economy. Mass consumption made mass production possible and advertising is largely responsible for bringing about mass consumption, and the jobs, that the development of the automobile has created.

To cite another example in a totally different field, deodorants. Remember the day not so long ago when Lifebuoy was the only deodorant product with any appreciable volume? Today the deodorant business has grown to major proportions, and this has been accomplished without taking away from any other business, including perfumes! This is another example where demand created by mass consumption methods resulted in a new industry with attendant jobs, and one which has been developed without taking away from any existing business.

The new instant dessert puddings can be cited as another example. Puddings have not moved as rapidly as they might have in recent years. Along came the instant pudding and look what happened. Sales of all dessert puddings are up one-third as the result of the introduction of something new, the instant pudding, which revitalized an old and somewhat static business by the introduction of a new product idea, extensively promoted through advertising.

It all adds up to the fact that mass consumption makes mass production possible and mass production means more jobs. Advertising, because of its ability to accelerate the regular acceptance of new products and to lift the level of acceptability of established products, unleashes a tremendous flood of new demand, and new employment.

The critics say advertising causes people to spend needlessly. By a narrow definition this may be true. But our whole economy, which has brought us so much prosperity, emphasizes consumption. And psychological obsolescence is a factor of importance in that consumption.

What advertising does, and does well, is to increase what might be called the "want ability" of goods. The more want able goods become, the greater the prospect that money will be exchanged for those goods, and this in turn spells continued employment and more jobs.

FREE information on Advertising -- Get the facts you need. It's FREE! Click here: http://www.AllAboutAdvertisingSecrets.com
------------------ ARTICLE END ------------------

Role of Merchandising in Today's Advertising

Jon Weaver offers the following royalty-free article for you to publish online or in print.
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Article Title: Role of Merchandising in Today's Advertising
Author: Jon Weaver
Category: Advertising, Market Research
Word Count: 603
Keywords: advertising
Author's Email Address: sirjonweaver@yahoo.com
Article Source: http://www.articlemarketer.com
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What part does merchandising play in today's advertising? It is undoubtedly assuming an increased and even new importance. This is in large measure due to the self-service trend in more and more retail stores. This trend has reached the point where "take-it-off-the-rack-at-Klein's" type of selling dominates the food and variety stores and is growing in drug stores and hardware stores. Self-service increases the importance of merchandising. Why? Because now the purchaser is influenced more by point-of-sale material . . . special deals and offers . . . position of stock in store and displays. It is the job of merchandising to have all these factors in favor of your brand, and to achieve superiority to competitive brands.

One surefire piece of strategy is to make sure that the point-of-sale material is a close, direct tie-in with the basic theme and main appeal in the product's consumer advertising.

Nowadays, with the growth of shopping centers and the variety of products carried in these supermarkets, the housewife can emerge with a full line of cosmetics from the food store. Certain marketing facts are assuming a new importance. Suburbs are growing in population. As automobiles grow more common, shopping centers are luring the customer away from former sales haunts by providing ease of parking. For example, about twelve years ago, 90 per cent of proprietary articles in the drug field were sold through conventional drug outfits, i.e., retail drug stores, drug wholesalers, etc. Today, 70 per cent of many of these items are now sold through food stores, supermarkets, etc.

With this trend, the factor of merchandising in the sense of getting display for your merchandise in these supermarkets is of paramount importance. No longer is there a clerk whose loyalty to your sales appeal could assert itself to the customer in your behalf. No, the pay-off nowadays is on the rack in the supermarket; there is where appeal in behalf of your products must pay off. The case for advertising prior to the store visit is being put to the acid test.

How about scientific and technical research? Is this growing in importance? Yes, I believe it is in all areas, not only with the advertiser, but as a tool for the advertising agency as well. Scientific and technical research is the open door looking constantly to the future, years or months ahead of you. Through research, we make constant improvements in old products. Here also we have the discovery of invention of new products. Here's where stability and future growth really stem from. The best commercial bets are those companies and/or organizations which are maintaining and expanding their scientific research in both the area of fundamental research and the area of specific research addressed to specific objectives.

How about marketing research? In these dynamic, changing days, research in the marketing area is more important than ever. It can provide much to check the accuracy of your direction, as well as the accuracy of the results. Figures can be misleading, so be sure this matter of marketing research and the interpretation of its findings are entrusted to the minds of professionals and not to the amateurs.

Should one be concerned with trying to save advertising dollars? I interpret your question to mean the withholding of money from advertising. This will soon prove a false economy. Obviously, a person should make every dollar spent in advertising go further, especially he should make it go further than his competitor's dollar. But never, as long as you have a formula that is working, withhold any possible available money that is earmarked for advertising. Remember, advertising is fundamentally a spending operation, not a withholding one.

FREE information on Advertising -- Get the facts you need. It's FREE! Click here: http://www.AllAboutAdvertisingSecrets.com
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Exploring The Success Behind An Advertisement

Kevin Sinclair offers the following royalty-free article for you to publish online or in print.
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Article Title: Exploring The Success Behind An Advertisement
Author: Kevin Sinclair
Category: Advertising, Building Traffic
Word Count: 653
Keywords: advertise, ad, advert, successful advertisement, business success, marketing, advertising
Author's Email Address: kevin@ksinclair.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Advertisements are an essential element to the success of a business. However, many businesses find that they come up short with their advertising strategy. Most of the time, this is due to the fact that the advertising was under budgeted. In many cases, the advertising of a business fails because of the fact that the advertising venues that the business has is extremely limited. There are even cases of advertising failing due to the fact that the business made a common advertising mistake.

When a business develops an advertising strategy and they fund the strategy, they should be able to receive a return on that investment. If the business does not receive a return on the investment, it is important for that business to evaluate the possibilities of why this situation occurred. Many businesses make a number of mistakes when it comes to advertising. These mistakes may include the overall design of the advertisement, the placement of the advertisement, and even the location of the placement of the advertisement.

Many businesses make the mistake of believing that a large advertisement is the most effective type of advertisement. These types of ads may prove to be effective, but there are many different things that a business should consider before placing this type of advertisement. First, every single business has a target market. If your business is planning on developing a large ad, it is imperative that you ensure that it is in an area where your target market will be. For example, an advertisement that promotes the use of a particular type of fishing pole may not be very successful in a woman's magazine.

If you have a business and you are interested in starting an advertising campaign, it is imperative that you put the proper amount of research into the endeavor. If you fail to do this, your campaign will not be successful. You must carefully research the market that is most likely to take an interest in the goods and services that you are promoting. You then must develop a plan on how to appeal to the senses of this market. Here are some great points that you can base your advertising campaign on:
- Will my product benefit someone?
- How can my product make life easier?
- What makes my product unique?
- What kinds of people would be interested in my product?
- Where do these individuals shop the most?
- What areas does my target market live?
- What income ranges involve my target market?

If you are able to answer these questions as you develop your advertising market, it is eminent that your campaign will be a success.

Your product should solve a problem or fulfill a need for your customers. If it does not, then it is extremely likely, that regardless of the advertising that you do, it will end up a failure. However, if you are able to solve a problem for a customer, or fulfill a need, and you can display this in your advertising campaign, it will probably be successful. For example, if you are selling energy vitamins, you may want to target busy mothers. Your advertising campaign can focus on the hard work and dedication that it takes to be a mother, and just how exhausting it can be. From there, you can show how your energy vitamins can increase a mom's energy levels and allow them the ability to effectively handle all of their responsibilities.

For this type of advertisement, your company would benefit by placing ads in parenting magazines, and other magazines that are for women. Integrating these ads in commercials that revolve around soap operas, game shows, cooking shows, and similar type of media may be successful as well. Parenting websites and homeschool websites are other great locations for these types of websites. All it takes is a little creativity and knowledge about where your target audience lingers, and your advertising will prove to be extremely successful.

Discover Kevin Sinclair's system for making profits regardless of whether anyone joins your network marketing business. http://net-mlm-profits.com/
------------------ ARTICLE END ------------------

Top 5 Product Launching Tips

Tim Godfrey offers the following royalty-free article for you to publish online or in print.
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Article Title: Top 5 Product Launching Tips
Author: Tim Godfrey
Category: Advertising, Site Promotion
Word Count: 445
Keywords: product launching, make money online, internet marketing, how to, launch product
Author's Email Address: mail@onlinebusinessrevenue.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Launching a new product can be both an exciting and a stressful time, especially after you've spent countless hours preparing to introduce your product to the public. But, rest assured, there are numerous ways to ensure that your product launch runs smoothly and successfully.

Know your target market.

One of the first things you must do, before you even begin developing your product, is to identify your target market. To identify your target market, ask yourself the following questions:

1. In what age range does my target market fall?

2. What are my target market's needs?

3. What level of education does my target market generally have?

4. What is my target market's typical income level?

5. Is my product for all genders or only a specific gender?

Knowing your target market will allow you to tailor your product to their wants and needs. Additionally, you will be able to promote your product more effectively when you know what your target market expects from you.

Choose an effective launch date.

Some days are just better for product launches than others. For example, launching on a Monday morning may not get you as many sales as launching on a Friday or Saturday. Consider your target market when you choose your launch date.

Create an irresistible offer.

The first step to creating an irresistible offer is to identify how your product will benefit your target market. Once you know how your product is going to benefit your target market, you can develop an offer that will make it impossible for your target market not to purchase your product.

Announce your product launch.

One of the best ways to announce a product launch is to send an email to those people on your list. Craft an enticing email that will excite readers about your upcoming launch.

Create pre-launch and post-launch buzz.

You should begin promoting your product in the weeks leading to the product launch, but you must continue to advertise your product once it has already launched. There are dozens of simple (and free) ways you can promote your product, including.

1. Write a press release and submit it to online press release Web sites and to local media.

2. Write articles and submit them to article directories. Article marketing is a popular way of attracting buzz and of helping solidify you as an expert in your niche.

3. Start a blog and write entries about the benefits of your product.

4. Join message boards and post relevant information while promoting your product in your signature line, if allowed.

Regardless of the way you decide to promote your product, make sure you invest the time to create buzz around your product launch. And, keep advertising your product after your launch.

Tim Godfrey is the founder of http://www.OnlineBusinessRevenue.com, an exclusive internet marketing resource aimed at helping new and experienced Internet marketers increase their sales and boost their profits.
------------------ ARTICLE END ------------------

Making Money With Adwords

Tim Godfrey offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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Article Title: Making Money With Adwords
Author: Tim Godfrey
Category: Affiliate Programs, Pay Per Click, Advertising
Word Count: 614
Keywords: adwords, make money with, ppc, successful advertising
Author's Email Address: mail@onlinebusinessrevenue.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Search engine placement is extremely important to driving traffic to your Web site. Fortunately, there are plenty of methods of increasing your ranking in the search engines: From using article marketing to ensuring your Web content is rich in relevant keywords.

Even if your niche is jam packed with competition, however, you can still ensure your prospective customers see you on the first page of Google, arguably the most popular internet search engine. Google Adwords are a popular and an effective means of drawing a targeted market to a Web site.

But, before you start bidding on keywords, you must know exactly how to set up your campaigns correctly to increase the chances of making money with adwords.

Choose the right keywords.
A keyword or keyword phrase is a common search term or phrase that is used by your targeted market. For example, if you have a Web site on dog training, you might bid on the keyword "dog training." Use a keyword tool to help you determine what keywords are most popular and which you'll likely want to use in your Google Adword ads.

Write your ads first.
Rather than signing up for Google Adwords and writing your ads on the fly, carve some time to sit down and really think about what you want your ads to accomplish. Write yours ads first then log into your Google Adwords' account.

Don't spend too much per click.
It's easy to get carried away when bidding on keywords. Make sure you set a budget for how much you want to spend each week, and stick to it.

Don't bid too high or two low.
Rather than bidding the highest or lowest price, bid somewhere in the middle. You don't have to be on the top spot. In fact, you just want to ensure your ad is on the first page of the search results.

Make your ads stand out.
Every marketer who is successfully making money with adwords has this down to a tee. You need to find a creative way to make your ads stand out from the competition. Google does not allow ads to be in all capital letters. Some marketers advise capitalizing only the first letter of each word as a way of making your ad stand out.

Stake out the competition.
As a matter of course, you should always know your competition and what they're doing to drive prospective customers to their Web sites.

List your price.
Include your product or service price in your ad. That way, prospective customers can determine whether clicking on your ad, and being directed to your Web site, is worth their time. This will also increase your conversions.

Target your ads geographically.
Unless your product or service can be used by a worldwide audience, you may want to target your ads to a geographical section. For example, if you're selling tickets to Broadway shows, you may want to target the entire U.S, or you may want to target only New York.

Always end with a call to action.
The goal of your Google ads is to drive traffic to your Web site. You have limited space per ad, but ensure your ad ends with a call to action.

Test your ads.
Don't just run one ad. Rather, run several to determine which ad is most effective. Once you've determined which ad is most effective, you may want to run it against several other new ads to determine which are pulling in the most customers. You should always work on fine tuning your ads.

If you follow these simple tips, the chances of you making money with adwords will be greatly increased!

Tim Godfrey is the founder of http://www.OnlineBusinessRevenue.com, an exclusive internet marketing resource aimed at helping new and experienced Internet marketers increase their sales and boost their profits.
------------------ ARTICLE END ------------------

The Four Shifts In Marketing Caused By The Internet

Tim Dillard offers the following royalty-free article for you to publish online or in print.
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Article Title: The Four Shifts In Marketing Caused By The Internet
Author: Tim Dillard
Category: Branding, Search Engine Marketing, Advertising
Word Count: 1520
Keywords: internet marketing, advertising, branding, houston, texas, america
Author's Email Address: tim@dlbllc.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

No one would disagree that the Internet has changed the way we all view marketing. After 25 years in traditional advertising, marketing and brand building, most of which was spent watching the degeneration of the ad agency model as centric to the marketing process, I now wake up in the mornings with the knowledge that I am ahead.

Let me repeat. I am ahead. And for all those still in the ad agency world I just want to say, I am ahead.

Why? How?

My company has pioneered an Internet Marketing strategy, better labeled as a process known as Non Linear Internet Marketing or NLIM. NLIM is the process of delivering ever increasing, qualified traffic to a targeted website without the use of a Search Engine or Pay Per Click Advertising or Traditional Media.

We use the Internet to deliver traffic to the Internet. What has caused this to be so effective are four major shifts that have occurred in the marketing world. It is imperative for marketers to understand why their jobs are in danger or at least in danger of changing dramatically. Drive traffic to our website, is the order of the day.

Understanding why that is the order of the day comes from identifying and understanding the four fundamental shifts in marketing caused by the Internet.

SHIFT 1 From Advertising to Marketing
Marketing was the naturual evolution of a mediated nation. As media began to spread nationally with radio, television and print in the 1950s, the cost of selling goods took on national boundaries. This meant companies creating new products for sale had much higher associated costs of sales. Higher costs meant more risk. When risk increases, companies become more focused on what they are doing to make money. This focus caused corporations to employ research that told them what the American public wanted; before the product was manufactured. Once a need or desire was identified, the risk of creating a product that met the need was greatly reduced, especially if no other company was doing anything to meet the identified need.

Marketing became the order of the day. Companies who had Vice Presidents of Advertising suddenly had Vice Presidents of Marketing. After all, the number one job of management is to make things predictable according to Peter Drucker. As time evolved, all the major needs and desires of the American consumer were met. Identifying new markets became increasingly difficult. Marketing devolved into a misnomer. It became the process of coordinating sales and advertising and events and public relations. But, identifying opportunities and needs disappeared. There was nothing new under the sun, after all.

The other day, we discovered there were 130,000 searches a month for sausage pizza on the Internet and guess what? There were precious few companies competing for that traffic. A need was identified that no company was aggressively pursuing to fulfill. Our client is much the wiser now. So the circle is complete. The Internet allows us to identify pent up demands with varying degrees of competition. Find a need with relatively low competition for Internet visibility and then simply do the math of Non Linear Internet Marketing to determine how much effort is required to reach targeted sales goals.

SHIFT 2 Content to Connectivity
In the old, traditional media world, there were three television choices: ABC, NBC and CBS. On the weekends, there was one college football game, one pro football game and Heidi to choose from. Sometimes, Heidi even supplanted football. In that world, content is what attracted the eyeballs. This is no longer the case. Now, every website can sell advertising.

If it quacks like a duck, its a good chance its a duck. Every company with a website is now in the media business and every business needs qualified eyeballs. The problem is attracting those eyeballs. With 6 million additional pages indexed by the Search Engine world every day, the Internet will grow to unfathomable numbers. That means it will become harder, not easier to attract the eyeballs. To do so, content is less important. What counts is connectivity: how many places does your link show up and how many places on the Internet can people hear, see, read about you that will cause them to come to your site and eventually buy what you are selling.

Look at the shift to connectivity as a billboard advertising campaign for your city. Your city has roads and highways and intersections that have varying degrees of traffic. So does the Internet. If you could place a billboard at every intersection of your city, you would create a unavoidable awareness for your company. The Internet is no different except that you are dealing with millions of potential intersections and many of them are free and many more millions are waiting for you to create them.

Part of NLIM demands that you create your own intersections, but that is the subject of another article. This shift to connectivity can be seen in cultural phenomenas, like Myspace and Youtube. Content does not exist except for the purpose of connecting people through a common experience or a common set of beliefs.

SHIFT 3 Quality to Quantity
Spelling no longer matters. Spelling is the linchpin of the old world values which are based on the somewhat antiquated concept known as quality. What was the ubiquitous Ford slogan of the last 20 years? Quality is job 1? See where the Ford stock is lately?

In the traditional world of a few TV and radio stations, the standard of quality for what was sent out was very particular and strictly enforced. In the new world of Connectivity, the emphasis is on quantity. Why? Because its not even important whether or not your spelling is correct as long as the link is listed properly.

Email and text messaging will place things like LOL into Websters dictionary in the not too distant future. Why? Because we are able to communicate to more people more often which means we have to IM ASAP. If you dont know what I just said, you are over 35, which makes you an alien to this plan; literally.

Communication is defined in every Communications 101 class on every college campus as a message with a sender and a receiver. It was always assumed that quality was inherent in the message. No longer. Blogs are replacing traditional news sources such as NBC and the New York Times. And most of those blogs are filled with grammatical and spelling mistakes. No one cares. Ask a 20 year old if they read the newspaper and they laugh. Ask them if they watch TV while they are watching TV and they will look up at you from their computer which has 99 percent of their attention; while they are watching TV.

Multi tasking has taken root in all our communications because we are inundated with opportunities to connect to people and websites through our computers. The need for this shift is underscored when you consider the rapid expansion of the web.

SHIFT 4 From Demographics to Words
The most compelling shift in the marketing world involves the queen mother of all marketing icons: demographics. This is easy to understand. If you were responsible for marketing pools, which would you rather have, a TV commercial viewed by a woman 25 to 49, your target demo, or anyone, regardless of gender or age who clicks over to your website? Most products and services have targeted demographics but in reality, those products and services are experiencing great shifts in the targeted demographic anyway.

Take automobiles for example. Just 20 years ago, car dealers laughed at the idea of selling a car to a woman. Then, 10 years ago they laughed at selling cars over the Internet. When someone fills out a form of interest on the Internet, the car salesman doesnt care if its a woman or a man. Its a lead, period.

As our society has become more complex, as vanilla and chocolate has evolved right past 31 flavors to include whatever the imagination can create, as pepperoni pizzas have evolved to include pineapple and chicken, so has the concept of targeted demographics evolved.

In fact, if you look closely enough, those targeted demographics only exist in the traditional media. On the Internet, its about what words you want to own. Word ownership is not something you will hear much about unless you begin to explore the methodology of Non Linear Internet Marketing. All traffic moves on the Internet based on words. Those words take people from site to site. Those words are what the battle for Internet Visibility is all about.

What words do you want to own?

Tim Dillard is CEO of DLB,LLC, an Internet Marketing/Branding company in Houston. He is founder of North Pole Network a TV network shown in malls in 36 states at Christmas. He also owns over 5000 websites including Tops In America. tim@dlbllc.com http://www.dlbllc.com
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EWorld Franchising

Tim Dillard offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to tim@dlbllc.com
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Article Title: EWorld Franchising
Author: Tim Dillard
Category: Business Opportunities, Advertising, E-Business
Word Count: 695
Keywords: internet marketing, advertising, branding, marketing your business on the Internet
Author's Email Address: tim@dlbllc.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Franchising entered into the syntax of the American culture in the 1950s. Ray Kroc made franchising into a successful business model with the McDonalds hamburger franchise. There were certain factors such as economies of scale and brand recognition that made franchising into what it is today: a pre-packaged chance at business ownership and success.

However, the Internet is changing the paradigm of American business dramatically and franchising is not immune to the impact of that change. For example, there used to be 50,000 Travel Agents in America and now there are less than 5,000 and Realtors just 7 years ago received zero percent of their leads from the Internet and now receive more than 90 percent of their leads from the Internet.

Likewise, the concept of franchising has collided head on with the Internet. The rules of franchising will soon be changing in the EWorld as well. The Old World of Franchising is giving way to the new way of franchising, i.e., the EWorld Franchise. What follows is a comparison of the Top 10 differences between the Old World of Franchising and the New World of EFranchising.

No one has noticed this because in the EWorld it is not called a franchise and also because companies seeking to show up on Search Engines have either not realized that they need to join together with like minded businesses or they do not know how to make it happen.

The Internet is too large. You show up by finding ways to partner with other businesses. To date, most businesses think this means buying key words with Yahoo or Google. The Search Engine world is owned and subjective. Besides that, it is only one third the size of the Non linear side of the Internet; that part of the Internet that receives visitors without the aid of a Search Engines. Below are ten ways the concept of franchising has changed dramatically as companies try to determine how to gain a greater share of visitors to their websites.

1. THE ALMIGHTY FRANCHISE FEE
Old: 1million dollar Franchise fee for McDonalds; 975 million dollar franchise fee for Houston Texans; remember: a franchise fee is nothing more than the lease down payment on use of a proven brand.
EWorld: No fee; sign up as a reseller.

2. LEGAL and PAPERWORK
Old: Reams of legal paperwork
EWorld: Sign up online into an Internet Marketing Co op

3. PERCENTAGE OFF THE TOP EACH MONTH TO FRANCHISOR
Old: 5 to 8 percent of every sales dollar off the top goes to Franchisor
EWorld: No percentage at all required

4. CATEGORY
Old: Category Specific; Just hamburgers or just realtors
EWorld: Unlimited Categories of business connected together for same purpose to provide American Consumer with a point of differentiation

5. CRITICAL MASS
Old: 5000 franchisees is huge
EWorld: 100,000 franchisees; i.e., resellers, is small compared to 12 billion indexed sites growing by 6 million per day

6. CASH INVESTMENT
Old: Millions of dollars to build or convert
EWorld: No dollars

7. NATIONAL ADVERTISING
Old: Goal is to buy national advertising; few franchises make it; Even fewer make it to Super Bowl
EWorld: Buying national advertising throughout the Internet; not even needing the exposure of a Super Bowl and most of the advertising is free or less than 50 dollars.

8. EMPLOYEES AND SYSTEMS
Old: Lots of employees and training required to learn the systems
EWorld: Websites do all the work for you

9. SPOKESPERSON
Old: Michael Jordan as National Spokesperson for McDonalds franchisees but could an individual Franchisee get Michael Jordan to to customize a TV spot or make a personal appearance?
EWorld: There are sites that actually provide a host who is then available for you to employ as a spokesperson. The American Association of Ad Agencies, in one study, has determined that an endorsed ad is remembered 86 percent longer than one that is not endorsed.

10. SOMEONE ELSE DETERMINES WHAT YOU DO and WHEN
Old: The system must be adhered to for all processes to work.
EWorld: Run your business while the EWorld Franchise Support team turns your website into a business center and not just a glorified brochure; Use the marketing systems of the EWorld Franchise to create a point of difference between you and all your competitors.

Tim Dillard is CEO of DLB, an Internet Marketing & Branding company based in Houston. He is founder of North Pole Network, a TV network airing in malls in 36+ states at Christmas-time. His company owns more than 5000 websites including TopsInAmerica.com http://www.dlbllc.com tim@dlbllc.com
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The Internet for Businesses: Demystified PART 1 of 3

Tim Dillard offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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Article Title: The Internet for Businesses: Demystified PART 1 of 3
Author: Tim Dillard
Category: Advertising, Internet Marketing, Internet
Word Count: 987
Keywords: advertising, marketing, internet marketing, houston, texas, branding, internet marketing made simple
Author's Email Address: tim@dlbllc.com
Article Source: http://www.articlemarketer.com
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Winning searches is hard to understand for most business owners. Many marketing gurus from the traditional media world (TV/Radio/Newspaper) do not understand what it takes to win searches. In fact, there are surprisingly few SEO (Search Engine Optimization) firms that truly understand the nuances of winning search in the worlds of Google and Yahoo.
Any SEO firm can get you to number one on Google.

Yes, any SEO firm can get you to number one on Google for a search that does not matter. Winning searches is about beating the competition for ownership of the number one Internet currency; words. But, if you are ranked number one on Google for words that do not matter, what good is it to you? Make sure you understand this. Any SEO firm can get you to the top of a search for words no one is typing or infrequently typing into search engine browser windows. Because there is no value and no traffic associated with those words.

Your business has to make a fundamental paradigm shift if you are to succeed in increasing your Internet Visibility to a level that is producing profits. Your website must become more business center than brochure and the key to that shift is connectivity.

GET CONNECTED WITH OTHERS WHO DO WHAT YOU DO IN NONCOMPETING TERRITORIES
The Internet has fueled the global marketplace. For businesses such a homebuilders, the result of this new global dynamic is the business is harder to find because it is now competing with other businesses just like it in other cities and states and with lots of related businesses interested in owning the same keywords. The opportunity in this new marketing world is businesses that share the same business as you do in noncompeting territories are now your biggest asset when it comes to creating Internet Visibility.

EXAMPLE: If you are a homebuilder, it is a valuable commodity to have you connected (linked with the same textual coding) to other homebuilders around the country and vice versa. The two of you share the same category words. It is that connectivity that helps each of you win searches in your territory (city).

Words are the new currency of the Internet. And there are only two types of words that you need to own. Those are category words and territory words. If you are a pool builder in Shreveport you are not too concerned about the lady in Los Angeles searching for a pool builder. But, you should be concerned that someone in Seattle moving to your city, Shreveport, is searching for a homebuilder and since you are a pool builder in Shreveport, it would be great if the homebuilder they found is connected with you through the Internet, either directly or indirectly, so that you have a better chance of selling the pool for that new home. Whether they find you through that process or not, it is the connectivity that causes your Search Engine ranking to go higher which in turn increases your opportunity for qualified leads.

WHO YOU KNOW
Everything in life starts with a whoyouknow. The Internet has obfuscated the traditional definition of relationships. Ironically, the Internet fosters connectivity in huge quantities, which is where the problems begin. Who do you choose? What words do you search for? The Internet as the center of all marketing and communications strategies has redefined whoyouknow as links. It is those links that play a key role in boosting your ranking on meaningful searches pertaining to what you sell.

However, you can forget about being ranked below number 10 for meaningful words on Google or Yahoo. That is because 93.7% of all searches end on the front page of a search. So the challenge is simple. Show up on the front page of searches that really matter. If you are not on the front page of a Search that matters, you are practically invisible on the Internet. The battle in marketing today, no matter the size of your company, is a battle for Internet Visibility. So, how do you gain Internet Visibility?

Here is how: CONNECTIVITY.
By connecting you with companies related to your industry from throughout the United States and through websites related to your company, you get the benefits of literally 1000s of links to your website which, depending on the level of competition, should propel you to the top of meaningful searches for your product/service in your territory (city). It is important that you understand the paragraph you just read.

Connectivity is the key. You have to begin the process of having sites connect to you that have relative content value to your site first and foremost. At the very least, you have to begin the process of having sites connect to you on the Internet regardless of the type of business that connects to you (within the bounds of good taste).

Why?
Machines control the Internet. And, in the machine world, who you know takes the form of links from one site to the other. The more links to a site, the more value the machines put on that site. The more links from sites with relative content value, the better. The more value a site has in the machine world, the higher it is ranked on volume related searches; searches that matter. Sure, the values and quanitities of links adjudicated by the machines as good are in a state of constant flux. But, one thing will never change: the need to rank one site higher than another based on the needs of the individual. As a result, connectivity will always be at the top of the list of criteria, right under visitor usage.

The Next Step?
More on that in Part 2 of this 3 part series. Part 3 is entitled, Your Own Internet.

Tim Dillard is CEO of DLB, an Internet Marketing & Branding company based in Houston. He is founder of North Pole Network, a TV network airing in malls in 36+ states at Christmas-time. His company owns more than 5000 websites including TopsInAmerica.com http://www.dlbllc.com tim@dlbllc.com
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It's The Eyeballs Stupid

Tim Dillard offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity.
- Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to tim@dlbllc.com
- Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article.
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Article Title: It's The Eyeballs Stupid
Author: Tim Dillard
Category: E-Commerce, Internet, Advertising
Word Count: 910
Keywords: internet marketing, internet marketing houston, advertisin and branding, the new media
Author's Email Address: tim@dlbllc.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Ask an 18 year old today if they read the newspaper and you generally get a laugh. Being 49, I recognize that laugh. It is the same one I gave my parents when they wanted me to put water and a little dab of Bryl Cream on my hair and cut my hair above my ears back in the 1970s. It was sooooo outdated.

You see, the newspaper world just does not get it. They think the same eyeballs that read a newspaper are going to read the same copy online. What they are unable to do is monetize effectively the online eyeballs. Thats because their investment is still tied up in big buildings, huge printing presses, enormous staffs, cutting down millions of trees and spending millions on gas to get the newspapers to the people that are no longer reading them.

Pity.

Have we seen this all before? Remember the railroads? The railroads are the classic study of how an industry has it all and loses it. They failed to recognize they were in the transportation business in what is taught in chapter one of Business 101 in every college. So, the airlines came in and took over the monetization of moving people from point A to point B.

When Bill Gates and Steven Jobs were going door to door with their silly little operating systems, the IBMs of the world laughed them out of the conference rooms. Why? Because America was built on manufacturing. Appliances and machines and ships and tanks needed to be built. Designing software was something for college geeks. It was a role Gates was obviously type cast by God to fulfill!

Jobs and Gates looked at each other as if to say,
They dont get it, do they?

And countless billions of dollars in lost revenue later, the IBMs of the world finally get it. And Steven Jobs finds himself as CEO of Disney, not exactly the fifedom of the geeks, is it?!

Ironically, the newspaper world is selling ads in their newspapers and in the process you can get a banner or something like that on their respective websites. Why? Because they think the battle is about content. Its not.

Look at Myspace.com and Youtube.com. Sure, there is lots of content on both, but the reason they exist is for connectivity. What the newspaper world has failed to realize is that we are no longer in the Information Era. We are headlong into the Internet Era where Connectivity is King and content is measured by volume, not quality.

Still dont get it? Look at the emails of anyone under age 25. Check their spelling. If content is king, spelling would be queen, right? LOL Spelling doesnt matter any longer. Just communicate and do so with volume and rapidity.

THE DEATH OF THE INFORMATION ERA
There are lots of sites built on content. Yahoo is indexing over 12 billion pages. Type anything into Google and see how many matches you get. That is because we have too much information. In the Information Era, information was king. If you owned the Information you had power. The Information Era birthed, yes, you guessed it: Information! You do not have to be a geek to figure that out. But something more important was occuring as we went through the Information Era. So much information was generated that every piece of information now has a counter part. Whatever you believe or say, someone else is published saying the opposite.

So where is the truth? Remember, to the victor go the spoils? Right. The victor in the Internet Era wins on quanitative grounds, not qualitative. In the Internet Era, truths first cousin is called volume.

Now, thanks to the Internet, the first entity in the history of mankind not owned by anyone, information has lost its grip on power. To gain power on the Internet, you need connectivity. Once you achieve connectivity, you get eyeballs. Write something or sell something from one site and see what reaction you get. Then write or sell the same the thing and get it visibility on 100,000 sites.

This is the whole point. If you miss this one, you will miss the entire Internet Era. You will find yourself thinking it is about Google or Youtube or Myspace.

Heck, even the newspaper world will tell you that the more eyeballs you get the more money you make. But they still think you get the eyeballs with a great article or a great writer. No, you get eyeballs with any article on 100,000 other websites. And guess what? Many of the editors of those sites will never even read the article. Why? Because its not about content, its about connectivity.

Connectivity gets you eyeballs.

Its about eyeballs stupid.

Because without eyeballs on the Internet, there is no cash. And cash is still king. At least until we move to the retinal eyescans and finger print verification through the Internet. Then, cash will be laughed at the same way 19 year olds now laugh at the concept of a newspaper.

Look next time for The Death of the Information Era.

Tim Dillard is CEO of DLB, an Internet Marketing & Branding company based in Houston, Texas. He is founder of North Pole Network,shown in malls in 36+ states at Christmas-time. His company owns Tops In America.com, and more than 5000 websites. http://www.dlbllc.com
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Marketing Lessons from the Business of Football

Paul Johnson offers the following royalty-free article for you to publish online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or forum.
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- If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to pj1@thepauljohnson.com
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Article Title: Marketing Lessons from the Business of Football
Author: Paul Johnson
Category: Lead Generation, Branding, Advertising
Word Count: 1305
Keywords: marketing, lessons, principles, football, business
Author's Email Address: pj1@thepauljohnson.com
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

People don't go to football games to watch football. Oh, a few people do, but not enough to come close to filling the stadium. To find out who the pure fans are, you'd have to do away with the video screens, the mascots, the cheerleaders, the halftime shows, any foods more exotic than hot dogs, soft drinks and peanuts, and then see who's left in the stands. Would you still buy a ticket?

Football is more than a game; it's also a business. The business of football has grown because the promise included with each ticket has grown to appeal to more than just the pure fans. Does your business cater solely to your pure fans? If so, you're sitting on a tremendous growth opportunity.

No One Wants Your Product

We forget that people don't really want our product; they want what they can do with our product. Take coffee as an example. If we focus on the coffee itself, it's easy to get caught up in the price per pound or per cup, and the qualities that make coffee taste good or bad. Yet when we think about what we can do with the coffee, those factors become almost insignificant.

The place where coffee is served (the coffee shop) becomes the backdrop for a social event with friends or business acquaintances; the price of the coffee becomes insignificant. Perhaps coffee is the warm, comforting friend that accompanies us on our journey into the new book we just picked up at a Barnes and Noble book store. Whenever we buy coffee or football tickets or your product or service, we are buying much more than what the label on the package indicates.

Get a Feel for the Game

Football organizations discovered long ago they can enjoy significant boosts in business by looking at all the ways to serve their customers during a football game. By expanding the core product -- the game on the field -- to appeal to a larger audience, their market grows beyond the pure fans to include their spouses, other family members and their friends. In the process, football organizations enjoy multiple up-sell opportunities while engendering customer loyalty that keeps fans coming back. You don't have to love football to love going to a football game.

While your product or service may not be as flashy and exciting as football, you can apply football's marketing lessons to improve your market share, revenues and profits. If you don't, you risk seeing your sales fall flat and watching business go to your competition. If companies can apply these marketing principles to a product as simple as coffee, you can win using these strategies, too.

Unfortunately, we may be too close to our product to successfully apply these principles. We likely know the features and benefits of our product inside and out, and understand all the things our customers can do with our product. What's more important is that we step back and work to understand how people feel while using our product. Find out the feelings your customers associate with using your product or service, and then think of ways to give them more of those feelings. Here are three ways you can do that.

1. Ain't I Social!

Many people use a product or service as an excuse to get together with other people. Football tickets, coffee shops, birthday cakes, bowling leagues - people may buy these products solely to enjoy the feelings they get when they're experiencing them with other people.

Think of ways to get people who share a common interest in your product or service to socialize around it. Consider:
*** Conferences
*** Online chat rooms
*** Reunions
*** Rallies
*** User groups
*** Advanced training sessions
*** Charitable work

Any event, really, can be the perfect excuse for your customers to gather and experience the great positive feelings that will generate customer loyalty and keep them coming back for more.

2. Make it Memorable

When customers have a good experience with your product, they'll want to repeat it so they can recreate those good feelings. Ideally our customers will talk about their experience with their friends and associates long after the experience is over. You can extend the power of this word of mouth effect. Help your customers remember their positive feelings long after the experience that created them is over.

Memories are heightened when emotions are involved. The stronger the emotions, the stronger the feelings, the longer and more powerfully we remember them. At football games we watch instant replays of key moments; the turning points and dazzling plays worth remembering. We buy programs that allow us to engage at a deeper level with the personal aspects of the players. Sometimes we're provided with heart-stopping opportunities to win prizes. Souvenirs allow us to take the football game home with us; we can relive the feelings we had at the game simply by looking at or holding our souvenir.

Get your customers emotionally involved so they'll long remember the positive experiences they have with your product or service.
*** Provide mementos.
*** Give them a chance to win something.
*** Deliver a nice surprise they don't expect.
*** Give them moments with industry celebrities.
*** Take pictures, especially of them, to give them vivid reminders of the great experience they had.

Do these things, and they'll do business with you over and over again.

3. Include the Fringe

Around your core customers -- the pure fans -- is a fringe of secondary customers you can easily access. These secondary customers may be spouses or friends of your core customers who are easily reached through viral marketing. Give thought as to how to provide for their social needs and create positive, memorable feelings that will encourage them to try you once and then come back again and again.

The football business has this figured out. The football lovers in a household have an easier time getting to games when their non-football-loving spouse is eager to go with them. That's why a football ticket provides so much more than the game these days. While marketing the game to pure fans is a simple endeavor, football becomes a much better business when the offer is expanded to include the social and emotional aspects that appeal to the secondary market. For example, the Super Bowl has become more of a party than a game. People plan for and look forward to the huge social event that engulfs this championship game. Millions watch the Super Bowl on TV, yet few watch it alone.

Get in touch with your market and work to understand who your secondary customers are. Coffee shops gladly sell tea and soft drinks so their "regulars" can easily bring along their non-coffee drinking friends. Expand your marketing to include these secondary customers and you can boost your sales revenues by 50% and more.

The Game of Change

Football as a game hasn't changed much over the decades. The proposal to permit challenge flags supported by video review was carefully debated by National Football League (NFL) officials before its adoption, all because the League knows this; never alienate your pure fans. They are the bedrock of your business. Keep delivering the solid, consistent product that keeps them coming back for more.

Don't focus on improving your product. Instead, focus on improving the product experience. Once you understand the positive feelings your customers experience by using your product or service, look for ways to extend that experience. Sure, cream and sugar go with coffee. But so does a soft chair and soothing music. So does a well-written book of fiction. So does a table surrounded by family or friends.

Football is a game and it is a business. Look at your business like a game. How does it feel to do business with you today? Make your business social. Make it memorable. Make your business the game your customers are eager to play.

Paul Johnson the Trouble Breaker works with organizations to convert trouble into double and triple digit performance breakthroughs. Discover concepts for marketing breakthroughs at http://ShortcutsToResults.com.
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